Colby Mikell
Palatka,FL
Summary
Highly motivated and detail-oriented 23-year-old professional with a proven track record in event coordination and social media management. A proud honors graduate of Belmont University, brings three years of experience creating impactful campaigns and flawlessly executing events. Skilled in fostering relationships, crafting strategic content, and managing logistics, excels in delivering results that enhance brand visibility and drive engagement. Known for adaptability, creativity, and a commitment to excellence, passionate about turning ideas into reality and helping brands connect with their audiences in meaningful ways.
Overview
2
2
years of professional experience
Work History
Public Relations Specialist
ZTPR Inc.
09.2024 - Current
- Developed and executed comprehensive public relations strategies to enhance brand visibility and strengthen client reputations across various media channels.
- Cultivated and maintained relationships with journalists, influencers, and industry professionals, securing consistent media coverage and placement.
- Drafted press releases, media kits, and pitches tailored to specific campaigns, ensuring cohesive messaging aligned with client objectives.
- Monitored and analyzed media coverage and public sentiment, providing detailed reports and actionable insights to improve future campaigns.
Tour Manager
Good Time Touring Inc. (Niko Moon)
01.2024 - 08.2024
- Coordinated all aspects of touring logistics, including travel, lodging, and transportation for a multi-member team, ensuring seamless operations and adherence to schedules.
- Managed budgets and financial reporting for tours, including expense tracking and reconciliation, achieving cost-effective operations without compromising quality.
- Oversaw venue negotiations, advancing shows, and managing technical riders, ensuring artist and crew requirements were met at every performance.
- Successfully planned and executed over 80 events across 43 states and 3 countries, ensuring seamless coordination and exceptional outcomes.
- Acted as the primary point of contact for the artist, crew, and external vendors, facilitating effective communication and problem-solving in high-pressure environments.
VIP Coordinator/Assistant TM/Merchandise Coordinator
Nightly Touring Inc.
10.2022 - 11.2023
- Supported the Tour Manager in coordinating all logistical aspects of concert tours, ensuring smooth operations and timely execution of schedules
- Assisted in budget management, expense tracking, and financial reporting for the tour, optimizing cost-efficiency
- Collaborated with venues, vendors, and local promoters to coordinate transportation, accommodation, and catering for the touring crew and artists
- Orchestrated VIP experiences for fans, sponsors, and special guests during concert tours, enhancing their overall event satisfaction
- Managed guest lists, credentials, and access passes, ensuring proper security protocols were followed
Business Developer
Drive Social Media
07.2023 - 10.2023
- Identified and pursued new business opportunities by conducting market research, analyzing industry trends, and identifying potential target clients
- Developed and executed strategic sales plans to acquire new clients, meeting or exceeding quarterly and annual sales targets
- Conducted cold calls, email campaigns, and networking activities to establish and nurture relationships with key decision-makers and prospects
- Collaborated with the sales team to create compelling sales pitches, presentations, and proposals tailored to the specific needs of potential clients
- Conducted product or service demonstrations and presentations to showcase the value proposition and benefits of our offerings
Social Media Marketing (intern)
Friends Make Music
08.2022 - 12.2022
- Managed and curated content for various social media platforms, including Instagram, Twitter, and Facebook, to maintain a consistent and engaging online presence for artist Delanie Leclerc
- Developed and executed social media marketing strategies to increase Delanie Leclerc's online following, engagement, and brand awareness, resulting in a 46% increase in followers and a 27% increase in streams
- Created and scheduled regular posts, stories, and updates, ensuring alignment with the artist's branding and promotional goals
- Stayed updated on social media trends, algorithms, and best practices to ensure the artist's social media presence remained cutting-edge and effective
- Provided regular reports and insights on social media performance, including key metrics and actionable recommendations, to inform decision-making and strategy adjustments
Education
Bachelors of Music Business -
Belmont University
Nashville, TN12.2022
Associate in Arts -
St. Johns River State College
Palatka, FL05.2020
Skills
- Communication
- Microsoft Certified
- Social Media
- Event Coordination
- Adaptability
- Time Management
- Data Analysis
- Problem-Solving
- Public relations
- Partnership development
- Media relations
Timeline
Public Relations Specialist
ZTPR Inc.
09.2024 - Current
Tour Manager
Good Time Touring Inc. (Niko Moon)
01.2024 - 08.2024
Business Developer
Drive Social Media
07.2023 - 10.2023
VIP Coordinator/Assistant TM/Merchandise Coordinator
Nightly Touring Inc.
10.2022 - 11.2023
Social Media Marketing (intern)
Friends Make Music
08.2022 - 12.2022
Bachelors of Music Business -
Belmont University
Associate in Arts -
St. Johns River State College
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