COLBY NORWOOD
Las Vegas,NV
Summary
With over eight years in sales and operations, I’ve developed a knack for helping businesses grow by building strong teams, streamlining processes, and closing deals that really move the needle. I’ve worked across IT services, legal intake, and marketing, where I’ve created systems that make sales pipelines more efficient and client onboarding smoother.
I’m comfortable diving into data and using tools like HubSpot, Law Ruler, Zoho, and Monday.com to find opportunities and keep things on track. I genuinely enjoy building relationships with clients, understanding their needs, and tailoring solutions that help them succeed—because when they win, we all win. I’m driven by hitting and exceeding targets, and I bring a hands-on, problem-solving mindset to every challenge.
Overview
10
10
years of professional experience
Work History
Operations Auditor
Tort Intake Professionals
02.2025 - Current
- I led daily audits of legal marketing campaigns—active and inactive—to ensure alignment with compliance standards and data accuracy across intake systems. My work focused on identifying inconsistencies and optimizing campaign performance in a fast-paced, metric-driven environment.
- To increase efficiency, I supported the automation of audit and reporting tasks using Google Apps Script, significantly reducing manual workload. I also maintained and improved client onboarding workflows by mapping digital retainer agreements to the correct campaigns, ensuring accuracy and compliance in the e-signature process.
- In support of data-driven decision-making, I built and managed advanced lead analysis reports using Google/Excel (VLOOKUP, INDEX/MATCH, Google Apps Script) and visualized performance trends through dynamic dashboards and PivotTables. This work enabled leadership to monitor KPIs, conversion rates, and lead quality across channels.
- I introduced a centralized Lead Analysis Request Board, streamlining intake of data requests across teams and improving collaboration. My analysis also uncovered key bottlenecks in the lead flow process; presenting those findings directly to the CEO helped refine targeting strategies and drive stronger campaign ROI.
Sales Operations Manager
XIT Solutions
10.2023 - Current
- Streamlined sales operations processes, implemented effective strategies, and managed inside sales, resulting in increased sales revenue and consistently achieving targets.
- Developed SOPs and checklists for efficient operations for quoting, order processing, and order management.
- Coordinated and managed partner and vendor relationships and developed and managed bidding processes, including winning a $442,000 bid for Clinton Security Camera with Fresno Unified School District.
- Resolved problems with high-profile customers, developed strong relationships with key clients, and increased customer satisfaction and retention rates.
- Managed the largest accounts in Bakersfield City School District and Kern High School District and collaborated with cross-functional teams to improve communication and coordination between departments.
Sales Enablement Manager / Business Development Manager
Datalink Networks, Inc.
09.2022 - 10.2023
- Led both Marketing and Business Development Teams, producing highly qualified lead opportunities for Sr. Account Managers and reporting directly to the President of Datalink Networks.
- Sourced and assisted in developing RFP responses for the University of Arkansas, Fayetteville, and managed accounts to retain relationships and grow business share.
- Recruited, interviewed, and hired employees, expanding Marketing’s internal resources from 1 to 5 and the Business Development team from 1 to 5, and assisted in growing the account management team from 4 to 7.
- Developed an overall marketing strategy that led to the growth of Datalink Networks from 2 locations to 8 offices nationwide and implemented sales training schedules and pre-sales, sales, and post-sales processes.
- Planned, coordinated, and hosted events with strategic partners utilizing MDF, developed the marketing budget and plan, and managed the addition of 4 core strategic partners.
- Managed weekly forecast and pipeline meetings with business development reps and account managers, with KPIs including the total number of qualified existing clients, new project/contract opportunities, and percentage increases in Datalink Networks' total account size and revenue.
Intake Setup Specialist
Consumer Attorney Marketing Group
06.2020 - 02.2021
- Wrote and built intake scripts and provided creative insight on ease of use for agents and improved call flow.
Director of Sales / Senior Analyst
Elite Internet Technologies, LLC
09.2015 - 03.2020
- Assisted the Senior VP and Co-Owner in structuring new guidelines for new employee training.
- Developed a long-term digital media strategy utilizing analytical data, improving Elite's acquisition cost.
Education
Bachelor of Arts - Political Science(Pre-Law)
Grambling State University
Grambling, LASkills
- Sales Pipeline Management & Strategy
- Campaign Performance Optimization
- Lead Qualification, Routing & Conversion
- CRM Platforms: HubSpot, Law Ruler, Zoho CRM, NetSuite, Government Navigator
- Project & Workflow Management: Mondaycom, Notion, AutoTask, ConnectWise
- Call Center & Communication Tools: Five9, Zoom
- Lead Intelligence & Prospecting: ZoomInfo
- High Proficiency in Google Workspace (G Suite): Sheets, Docs, Slides, Forms, Drive, Training for certification in Google Apps Script (automation)
- High Proficiency in Microsoft 365: Excel (advanced), Outlook, Teams, Word, PowerPoint
- Advanced Data Analysis & Reporting: VLOOKUP, INDEX/MATCH, PivotTables, Conditional Formatting, Nested Formulas
Timeline
Operations Auditor
Tort Intake Professionals
02.2025 - Current
Sales Operations Manager
XIT Solutions
10.2023 - Current
Sales Enablement Manager / Business Development Manager
Datalink Networks, Inc.
09.2022 - 10.2023
Intake Setup Specialist
Consumer Attorney Marketing Group
06.2020 - 02.2021
Director of Sales / Senior Analyst
Elite Internet Technologies, LLC
09.2015 - 03.2020
Bachelor of Arts - Political Science(Pre-Law)
Grambling State University