Colby Ledbetter
Heber,UT
Summary
With a proven track record in the dental market for over 20 years, I excel in driving profitability and leading high-performing teams. Leveraging strategic planning and sales leadership, I've achieved over 100% growth, showcasing my ability to exceed sales targets through effective account management and KPI analysis. My approach combines strong financial forecasting with impactful communication, fostering unparalleled portfolio growth. Resourceful and resilient professional systematic about pursuing revenue opportunities and capturing new business with multifaceted strategies. Driven to always be improving numbers and driving the business forward. Born connector and leader with proven analytical abilities and clear understanding of industry customers.
Overview
30
30
years of professional experience
Work History
Area Sales Director- NW US
Dentsply Sirona Dental
Charlotte, NC
10.2020 - 12.2024
- Company Overview: The world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation.
- Manage a team of 11 Regional Business Managers for all divisions within the Dentsply Sirona portfolio.
- Directly and indirectly, manage the Northwest Sales team of 98 sales specialists.
- Responsible for driving, achieving, and exceeding sales goals for a large, defined geography.
- With a budget of $189 million.
- Inspire and lead Regional Business Managers to exceed objectives, measured by budget delivery.
- Responsible for providing strategic leadership, planning, and direction for the sales force to achieve sales targets and business objectives through KPIs, lead generation, and channel partner relationship-building.
- Travel 50% or more in the field, meeting KOLs, channel partners, regional specialists, and developing regional business managers.
- Selected as the Area Director to lead and execute the DSW, Dentsply Sirona World sales representation in 2023.
- Finished 2023 as the #3 area, and started the year as the #8 area.
Vice President of Sales US & CA
Convergent / Solea Laser
Needham, MA
01.2017 - 10.2023
- Increased sales in 2017, with 102% growth year-over-year; sales were 101% to quota in 2018.
- Grew the sales team from 4 sales reps to 25, and added 3 regional RBMs, along with an inside sales team of 4.
- Developed a new hire training program, and implemented assessment tracking with ongoing development.
- Developed a sales compensation and bonus structure for the sales team.
- Presented monthly to the BOD on sales objectives, tracking, and reporting on sales activities and metrics.
- Utilized industry knowledge of the dental market to make appropriate service recommendations for current products, services, and new product launches.
- Implemented sales processes, CRM sales team, and defined territories and regions.
- Created tiered product bundles to increase service contracts, and recurring revenue.
National Sales Director Sales & Support-US & CA
Charlotte, NC
01.2016 - 01.2019
- Direct activities for growth in the medical, dental, and veterinarian markets.
- Implemented an exclusive agreement with Patterson Dental and Vet regarding the sterilization system.
- Managed sales, marketing, and support teams; set sales and service operations budgets.
- I built a direct and indirect sales team for NewTom and MyRay Imaging, and I also managed distribution partners.
- Partnered with the Division Portfolio Manager, Territory Managers, Division Finance Manager, and Division Retail Managers, both on- and off-premise, to deliver timely communication updates on field profit delivery, resource allocation, as well as customer and distributor performance.
Account Executive
Carestream Dental
Charlotte, NC
01.2016 - 01.2019
- Direct activities for growth in the medical, dental, and veterinarian markets.
- Implemented an exclusive agreement with Patterson Dental and Vet regarding the sterilization system
- Managed sales, marketing, and support teams; set sales and service operations budgets
- I built a direct and indirect sales team for NewTom and MyRay Imaging, and I also managed distribution partners.
- Partnered with the Division Portfolio Manager, Territory Managers, Division Finance Manager, and Division Retail Managers, both On and Off Premise, to deliver timely communication updates on field profit delivery, resource allocation, as well as customer and distributor performance.
Regional Sales Director/Senior Account Executive
Carestream Dental
Atlanta, GA
01.2010 - 01.2016
- Managed a team of 13 sales Account Executives, eight outside, four inside, and one specialty reps
- Report directly to the VP of Sales with quotas, forecasts, and equipment orders for inventory
- Directs the activities of Account Executives (AEs) within the assigned region to ensure that company revenue goals and objectives are exceeded
- Coaches and mentors AEs to effectively develop their ability to sell in their territory
- Provides regular formal and informal performance feedback to direct reports
- Carries out supervisory responsibilities under company policies and applicable laws
- Accurately and consistently forecast weekly, monthly, and quarterly revenue numbers
- Develops and maintains strong business alliances with distributors
- 2015-Exceeded 100% YTD as a team, with regional growth of 22% YOY
- 2015-Six of Eight outside direct reports exceeded 100% YTD
- 2015-Exceeded 100% 3 out of 4 quarters
- 2015-Four of Eight direct reports were in the top 10 National Rankings
- 2015-Q3 Champion Club Global Award winner on my team, first time awarded to sales
- 2014-YOY regional annual growth of 21.8%
- Plan and direct the goals and activities of my territory to contribute to the strategic plan of the sales department and Carestream
- Forecast with minimal gaps, maintaining CRM
- Achieve and surpass established profitable annual sales goals while aggressively seeking new customers by formulating and following planned sales strategies to optimize sales
- Provide demonstrations and required technical and support information on company products and Services (Cloud, 2D, CBCT, Practice Management Software)
Account Manager
Dentsply Sirona
Houston, TX
01.2008 - 01.2010
- Sell dental implants and endodontic specialty products to dentists and specialists.
- Maintain existing business, and call on dentists to generate new business.
- Provide demonstrations, and required technical and support information on company products.
- Attend implant surgeries and procedures to verify the use of the product per SOP.
Account Executive
Becker-Parkin Dental Supply Co.
Houston, TX
01.2002 - 01.2004
- Responsible for new sales and service on prospective and existing accounts
- Work closely with the inside sales team and managers to develop strategic plans and accuracy
- Reported account activity daily, weekly, and monthly to corporate management
Dental Technician-3rd Class Petty Officer Fleet Marine Force (FMF)
United States Navy
, Japan & California
01.1995 - 01.1999
- Managed and maintained the dental supply budget for over 18 dentists and staff
- Managed the schedules and patient care of 12 dental assistants
- Became proficient with Softdent PM software and digital imaging through patient care
- Trained as a medic for the Marines, as a Fleet Marine Force Navy Technician, FMF certified.
- Ongoing field ops training, weapons training, and daily physical training.
Education
Master’s in Business Administration - Graduate Certification in Marketing Management
LeTourneau University
Tyler, TXBachelor of Science - Biology, Minor in Chemistry
LaSierra University
Riverside, CASkills
- Leading highly effective teams
- Profit and loss accountability
- Driving profitability
- Portfolio growth
- Strategic planning and execution
- Strong sales leadership
- Optimizing team performance
- Sales funnel management
- Sales strategy development
- Account management
- Financial planning and forecasting
- Excellent presentation and communication skills
- Contract negotiations
- Competitive analysis
- KPI analysis
Timeline
Area Sales Director- NW US
Dentsply Sirona Dental
10.2020 - 12.2024
Vice President of Sales US & CA
Convergent / Solea Laser
01.2017 - 10.2023
National Sales Director Sales & Support-US & CA
01.2016 - 01.2019
Account Executive
Carestream Dental
01.2016 - 01.2019
Regional Sales Director/Senior Account Executive
Carestream Dental
01.2010 - 01.2016
Account Manager
Dentsply Sirona
01.2008 - 01.2010
Account Executive
Becker-Parkin Dental Supply Co.
01.2002 - 01.2004
Dental Technician-3rd Class Petty Officer Fleet Marine Force (FMF)
United States Navy
01.1995 - 01.1999
Master’s in Business Administration - Graduate Certification in Marketing Management
LeTourneau University
Bachelor of Science - Biology, Minor in Chemistry
LaSierra University
Similar Profiles
Katelyn SandersKatelyn Sanders
Account Manager, Team Lead at Dentsply SironaAccount Manager, Team Lead at Dentsply Sirona
Tashawna DownerTashawna Downer
Capstone Project at Dentsply SironaCapstone Project at Dentsply Sirona
Iván ChacónIván Chacón
Quality Setup Designer at Dentsply SironaQuality Setup Designer at Dentsply Sirona
Taylor BillsTaylor Bills
Service Manager at ATI of AmericaService Manager at ATI of America
William LoweryWilliam Lowery
Finish Carpenter at Picus Custom WoodworkersFinish Carpenter at Picus Custom Woodworkers