Colby Homan
Sacramento,California
Summary
Results-driven mindset with a strong focus on marketing and digital strategies. Demonstrate a solid foundation in business strategy, marketing, and communication through relevant coursework and experiences aiming to leverage skills in real-world marketing projects while gaining insights from professionals.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Writing Tutor
University of Arizona
Tucson, AZ
08.2024 - Current
- Assist freshman students weekly with essays, or any writing portion of general coursework.
- Identify gaps in students' writing, and show targeted skills to address these areas.
- Incorporate technology into tutoring sessions to broaden and enrich learning.
Marketing Intern
Ferrparts
Sacramento, CA
05.2024 - 08.2024
- Maintained the marketing database, ensuring information is current and accurate.
- Conducted A/B testing and analytics to inform website design decisions and improve conversion rates.
- Collaborated on creating and executing marketing strategies to boost brand recognition by over 5%.
- Met with a marketing team to enhance navigation and improve visual appeal, resulting in an increase of up to 17% in website traffic.
- Partnered with clients to understand the connection between the product and themselves, ensuring client satisfaction of no less than 90%.
Education
Bachelor of Arts - Business Management
University of Arizona
Tucson, AZSkills
- Experience with Google Analytics
- Independent Work Ethic
- PowerPoint Proficiency
- Excel spreadsheet tracking
- Online Brand Promotion
- Understanding of Sales Strategies
Accomplishments
- Nöz Project: Spearheaded the creation of a complete website and marketing campaign for a fictional company, including website design, advertisement creation, and strategic marketing planning
- Fundraised over $1,000 for Lou Gehrig's Disease
Affiliations
- Active Member of Phi Delta Theta Fraternity
- Accumulated 75+ hours of community service with Sacramento Food Bank
- Captain of a nationally ranked youth soccer team (2017-2021)
- Upcycling Enthusiast – Transforming old or thrifted clothing into fashionable pieces, generating a profit exceeding $200
Languages
English
Full Professional
Spanish
Limited
Certification
- Iron Phi
- Global Tech Experience
Timeline
Writing Tutor
University of Arizona
08.2024 - Current
Marketing Intern
Ferrparts
05.2024 - 08.2024
- Iron Phi
- Global Tech Experience
Bachelor of Arts - Business Management
University of Arizona
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