Cole DeMonico
Brooklyn
Summary
Language-obsessed AI Data Training Quality Lead with a background in coaching writers in professional, academic, and creative settings. Proven experience in team leadership, assessing writing quality, task design, and storytelling. I use my extensive writing & data analysis expertise to craft nuanced yet scalable quality rubrics that drive large language models in a more human direction.
Overview
8
8
years of professional experience
Work History
Quality Lead
Invisible Technologies
05.2024 - Current
- Created high-quality annotations for industry-leading firm's debut text-to-video AI model.
- Helped develop, maintain, & communicate task grading guidelines at scale.
- Trained QAs & quality leads to detect LLM-made text, doubling detection rate & significantly improving data integrity.
Direct Marketing Consultant
CDM Consulting
01.2023 - Current
- Strategize, execute, & optimize marketing campaigns at all levels for numerous online businesses.
- Served as Creative Director, managing a cross-functional performance marketing team spanning 3 ecommerce brands that ranged 6-8 figures while reporting directly to CEO.
- Responsible for omni-channel campaigns with conversion rates up to 10%.
- Improved brand AOV 22% by optimizing bundle offers, checkout, and post-purchase.
- Harnessed customer behavior data to reduce cart abandonment rate 18% across brands.
Manager & Senior Content Strategist
Scale Media
01.2020 - 01.2023
- Managed 4-person copywriting team & marketing strategy for 1MD Nutrition's suite of award-winning health supplements.
- Created omni-channel campaigns from Video Sales Letters to brand-centric viral content.
- Implemented new team processes that led to 75% increase in video asset creation
- Created video assets that decreased cost per acquisition (CPAs) 50% while increasing clickthrough rate (CTRs) 400%
- Improved CVR & adoption rates up to 80% on LPs & upsell funnels through data-driven optimization
- Increased revenue 130% across multiple upsell flows by strategizing & writing new copy
- Increased brand awareness & consideration 2% & 4% respectively quarter-over-quarter
Freelance Copywriter
Freelance
01.2019 - 03.2020
- Created email leads that generated over $5k apiece by driving qualified traffic to clients' VSL & TSL funnels
- Wrote YouTube videos that increased channel sub rate by average 500% while bolstering brand authority
In-House Content Writer
Vivial
07.2017 - 08.2018
- Wrote SEO and social media content for 15+ high-priority accounts; created guides for company freelance writers
Education
MFA - Writing (Fiction)
Columbia University
01.2020
English - Creative Writing
The George Washington University
01.2017
Skills
- Task grading
- Process improvement
- Quality assurance
- Natural language processing
- Quality metrics
- External auditing
- Machine learning
- Creative writing
- Narrative design
- Fiction writing
- Teaching
- Socratic Method
- Data annotation
- Copywriting, editing, and review
- Video asset creation
- Performance marketing
- Team management
- Cross-functional team leadership
- Campaign optimization
- Hive
- Figma
Websites
Languages
- English, Native or Bilingual Proficiency
- Italian, Full Professional Proficiency
Affiliations
Writing Program Scholarship, Columbia University, 2019-2020
Italian Language Honors Society, GWU, 2017
Dean’s List, GWU, 2016-2017
1st Place, National Italian Exam, 2013
Accomplishments
- Invisible Technologies: promoted from AI Data Trainer to Quality Analyst to Quality Lead in under a year.
- Scale Media: elevated from Junior Copywriter to manager of the copy team in around 2 years.
- Taught a creative writing class to undergrads at Columbia University.
Languages
English
Native/ Bilingual
Italian
Full Professional
References
References available upon request.
Timeline
Quality Lead
Invisible Technologies
05.2024 - Current
Direct Marketing Consultant
CDM Consulting
01.2023 - Current
Manager & Senior Content Strategist
Scale Media
01.2020 - 01.2023
Freelance Copywriter
Freelance
01.2019 - 03.2020
In-House Content Writer
Vivial
07.2017 - 08.2018
MFA - Writing (Fiction)
Columbia University
English - Creative Writing
The George Washington University
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