Cole Gamble

• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Researched industry trends and customer preferences to inform copywriting efforts.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Proved successful working within tight deadlines and a fast-paced environment.
• Worked closely with software engineers, product managers and other departments to determine accuracy and completeness of technical documentation.
• Proofread copy written by colleagues to correct spelling, punctuation, and grammar.
• Developed online tutorials and web-based training materials for software products.
• Edited and proofread technical documents for accuracy and consistency.

• Conceived and executed ad/marcom campaigns, from drafting overarching high-level messaging to crafting strategic content throughout all media (website, video, interactive, print, direct, marketing collateral, signage, social, etc.)
• Provided editorial guidance to facilitate delivery of top-quality content.
• Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Conducted research to identify audience demographics, incorporating collected data into future copy.
• Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
• Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
• Wrote social media outreach posts on both informational and promotional topics.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Researched industry trends and customer preferences to inform copywriting efforts.
• Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
• Created content for websites and online publications.
• Edited and proofread drafts of articles and other documents.
• Presented clients with unique copy options based on overall marketing objectives.

• This LA based digital marketing firm sought me out to bring a fresh, snappy voice to Nestle's Dolce Gusto brand website, Twitter and Facebook pages and other digital assets.
• Researched to develop thorough understanding of unfamiliar topics, competitors, industries and processes to present fresh, new angles and ideas within written content.
• Interspersed thematic, frequently-searched keywords to optimize articles for search engine results and performed additional SEO-related tasks to maximize traffic to website.
• Developed and edited informative, highly engaging, concise content for company websites and social media platforms customized for target audiences and company campaign objectives.
• Provided writing support in fast-paced environment for variety of public-facing materials.
• Utilized feedback from clients and colleagues to improve content quality.

• Lead Creative for a 9-station radio cluster.
• Crafted all radio, social, and website copy.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Collaborated with clients to fashion new, compelling multi-media campaigns.
• Supported client projects from planning to on-time completion of quality deliverables.

Lead Creative for an 8-station radio cluster.