Summary
Overview
Work History
Skills
Work Availability
Timeline
Websites
Certification
Generic
Cole Goebel

Cole Goebel

Hastings,MN

Summary

Performance-oriented sales leader offering exceptional record of achievement over a 15 year career. Tenacious manager with strategic and analytical approach to solving problems, managing large inbound sales groups. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

9
9
years of professional experience
1
1
Certificate

Work History

Director of Sales

PerfectGift.com
Pittsburgh, PA
07.2021 - Current
  • Directed work inside sales team. Oversaw all aspects of sales and sales operations.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Managed and motivated sales team to increase revenue 235% .
  • Created and automated processes using Hubspot, Make.com, Zapier and others, so sales people spent time selling, not doing administrative tasks.
  • Forecasted sales and established processes to achieve sales objectives and related metrics

Director of Special Projects

Plastic Printers
Hastings, Minnesota
10.2020 - 07.2021
  • Worked closely with POS companies to sell Gift Cards to their clients.
  • Collaborated with management, technical crew members, fellow supervisors to organize efficient operations and achieve demanding schedule targets.
  • Implemented new products and programs which increased profitability in problematic markets.
  • Boosted efficiencies of Shopify Plus to deliver better overall user experience and increase sales.
  • Orchestrated efficient large-scale software API deployments, including testing features and correcting code for 13 enterprise clients

VP of Sales

Fullstock.com
Las Vegas, Nevada
12.2019 - 08.2020
  • Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue by 184%.
  • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
  • Coached 13 employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
  • Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.

Director Of Strategic Partnerships & API's

Plasticprinters.com
Hastings, MN
05.2014 - 01.2020
  • Built / strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies for Gift and Loyalty cards
  • Scaled department from 5% of overall revenue to 25%
  • Identified opportunities for growth within point of sale verticals. Collaborated with sales teams to reach sales goal
  • Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy
  • Owned all aspects of sales planning, development, team and account management for all sales to point of sale clients
  • Liaised with clients to develop deep understanding of business needs and current market landscape
  • Managed / coached inbound sales teams of up to 11, including training, goal setting and evaluation

Skills

  • Hubspot Sales/CMS
  • Inbound Sales
  • Extensive personal network
  • Business development and planning
  • Coaching and mentoring
  • Shopify Plus, Magento, and other platform proficiency
  • Database management software
  • SQL platforms
  • Executive Reporting
  • Sales Strategies
  • Customer Needs
  • Customer Acquisition
  • Sales Training
  • New Business Opportunities
  • Tradeshow Events
  • P&L Responsibility
  • Tradeshow Management
  • Pipeline Development
  • Channel Development
  • Corporate Recruiting
  • Strategic Selling
  • Sales Strategy Development
  • KPI Analysis
  • Sales Automation
  • No-Code Solutions

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Director of Sales

PerfectGift.com
07.2021 - Current

Director of Special Projects

Plastic Printers
10.2020 - 07.2021

VP of Sales

Fullstock.com
12.2019 - 08.2020

Director Of Strategic Partnerships & API's

Plasticprinters.com
05.2014 - 01.2020

AAS Degree - Marketing Design

Dakota County Technical College

Certification

  • Hubspot Inbound Certification
  • Hubspot Inbound Sales Certification
  • PCIP Certification

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Cole Goebel