Cole Herman
Buffalo,NY
Summary
Driven marketing student with a lifelong connection to baseball, including experience as a collegiate athlete. Hands-on experience in professional sports media relations, game-day operations, digital marketing, content creation, and market research. Passionate about combining a strong understanding of sports with marketing and operations to create engaging fan experiences and contribute to the success of a sports organization.
Overview
1
1
year of professional experience
Work History
Digital Marketing Intern
Muskingum University
New Concord, OH
01.2026 - Current
- Conduct competitive market research to evaluate peer institutions, program offerings, messaging, and market positioning, identifying opportunities to strengthen university marketing efforts.
- Supported a multi-channel marketing campaign promoting Muskingum University Summer Sessions, developing content for TikTok and Instagram to increase awareness and student enrollment.
- Capture photo and video content, highlighting campus experiences and student life for use across digital marketing channels.
- Analyze the prospective student recruitment funnel for Graduate & Adult Learning programs, identifying key drop-off points and opportunities to improve prospective student engagement and conversion.
- Develop and present strategic marketing recommendations based on recruitment funnel findings, audience needs, and marketing best practices.
Media Relations Intern
Buffalo Bisons
Buffalo, NY
05.2026 - 08.2026
- Produced and distributed statistical information for home and visiting teams, broadcast crews, media personnel, and press box operations.
- Developed comprehensive game notes featuring team statistics, player information, records, and relevant storylines for distribution to local, national, and international media outlets.
- Prepared and distributed official lineup sheets to teams, broadcasters, front office staff, and press box personnel to support game-day communications and operations.
- Operated the DakStats scoring system live during games, accurately recording plays and statistics to support real-time statistical tracking and game production.
Education
Bachelor of Arts - Marketing
Muskingum University
New Concord, Ohio12-2026
Skills
- Microsoft Office Suite
- Canva
- Content Creation
- Social Media Management
- Project Management
- Marketing Research
- Photography
- DakStats
- Sports Communication
- Statistical Reporting
Timeline
Media Relations Intern
Buffalo Bisons
05.2026 - 08.2026
Digital Marketing Intern
Muskingum University
01.2026 - Current
Bachelor of Arts - Marketing
Muskingum University