Cole T McWhirter

• Currently managing $800k in monthly media spend across META, Pinterest, & TikTok.
• Owns full funnel marketing strategy and daily client communication for 5 accounts.
• Creates and talks through comprehensive weekly performance reports tailored to individual clients.
• 7% client churn rate - past 2 years.
• Works autonomously.

As the Lead Digital Marketing Strategist my job is to strategize and build high converting B2B & B2C lead gen sales funnels for health care providers and medical device companies.

• Manages over $90k per month in client ad spend for 15+ clients.
• Company accounts performing under 2X ROI are handed off to me to take them to 4x within 60 days.
• Advises digital marketing team to achieve goals, and offer feedback to help them succeed.
• Presents digital marketing strategy to medical device Marketing Executives.
• Gathers and organizes supplementary material to support structured training for new hires.

Responsible for the execution of Facebook marketing campaigns for a variety of health care professionals across the United States.

• Produced original, copywriting for promotional advertisements and long form sales letters.
• Masterminded highly successful paid advertising strategies on Facebook to increase customer conversions.
• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

Build out e-commerce and lead generation funnels for small business.

• Execute all digital marketing initiatives, including eCommerce marketing strategy with upsales.
• Develop highly successful digital strategies on Facebook, YouTube, & linkedIn.
• Work closely with brands to develop a profitable facebook live presence.
• Manages day-to-day business operations, including sales and marketing.

Worked directly with the sales and marketing department to bring in business for the company.

• Assisted in the creation of pre-season marketing plans to support department and divisional strategies.
• Tracked, measured and reported on trends for sales team analysis and decision making.
• Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.