Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Timeline
Generic

Cole Noel

Logan,UT

Summary

Purpose-driven marketing leader with 5+ years of experience building brands, leading integrated multi-channel campaigns, and delivering measurable growth for SaaS, eCommerce, and creator economy brands. Known for crafting compelling brand narratives, fostering cross-functional collaboration, and turning bold ideas into results. Passionate about making complex products simple, inspiring action through storytelling, and driving impact from concept to launch.

Overview

5
5
years of professional experience

Work History

Product Marketing Manager

BENlabs (TubeBuddy)
Logan, UT
11.2022 - Current
  • Led full rebrand and website redesign for TubeBuddy, doubling site conversion rates while reinforcing brand trust and consistency across all touchpoints.
  • Spearheaded multi-channel go-to-market campaigns for new AI creator tools, collaborating with product, creative, and customer success teams to deliver compelling launches that increased adoption.
  • Partnered with high-profile creators to produce authentic, story-driven campaigns that expanded brand awareness and boosted revenue.
  • Designed and launched AI-powered marketing tools that reactivated disengaged users and improved lead generation.
  • Directed audience segmentation initiatives to refine messaging, improve personalization, and align campaigns with user needs.

Growth Marketing Coordinator

GRIN
Logan, UT
11.2021 - 12.2022
  • Managed $75K+ monthly paid media budget across Meta, Google, and other social platforms, optimizing spend to maximize ROI.
  • Built a content performance reporting system from scratch, improving cross-team collaboration between growth and creative.
  • Led complete restructure of paid acquisition strategy, increasing marketing-qualified leads (MQLs) month-over-month.
  • Conducted site audits and A/B tests to increase conversion rates for both organic and paid traffic.
  • Managed on-site content promotions that drove thousands of accelerated user journeys and influenced pipeline.

Brand Marketing Specialist

Cerus Gear
Logan, UT
02.2021 - 11.2021
  • Launched brand ambassador and influencer programs, strengthening community engagement and driving sales.
  • Implemented email and SMS campaigns that contributed to a 20% lift in revenue.
  • Led data-driven website optimizations, increasing conversion rate by 1% and average order value by 3.5%.
  • Designed and managed multi-platform ad campaigns (Meta, Google) that grew B2C revenue by 50%.

Education

Bachelor of Science - Marketing

Utah State University
Logan, UT
11-2021

Skills

Brand Strategy Integrated Campaigns Creative Brief Development Storytelling Cross-Functional Collaboration Paid Media Strategy CRO & A/B Testing Market Research & Consumer Insights Google Ads Meta Ads Figma Amplitude Salesforce Klaviyo Iterable Asana Notion

Languages

Spanish
Full Professional

Affiliations

  • Full-time volunteer for two years in Lima, Peru (developed resilience, cultural empathy, and leadership skills).
  • Eagle Scout
  • Student Life Advisory Council Board Member, USU
  • Entrepreneurial experience: Successfully launched and operated multiple side businesses.

Timeline

Product Marketing Manager

BENlabs (TubeBuddy)
11.2022 - Current

Growth Marketing Coordinator

GRIN
11.2021 - 12.2022

Brand Marketing Specialist

Cerus Gear
02.2021 - 11.2021

Bachelor of Science - Marketing

Utah State University

Similar Profiles

CREATE PROFILE
Cole Noel