Cole Potter

• Creative Direction:
Develop and execute the brand’s overarching creative vision, ensuring alignment with Hutson’s aesthetic and own inspiration.

• Product Development:
Collaborate with manufacturers to select fabrics, create prototypes, and oversee production processes, including screen printing, embroidery, and finishing details.

• Inventory & Fulfillment:
Manage all aspects of inventory control, packaging design, shipping logistics, and order fulfillment to maintain a seamless customer experience.

• Campaign Production:
Plan, direct, and execute all photo and video shoots for marketing campaigns, including concept development, styling, and on-set direction.

• Talent Sourcing & Management: Identify, recruit, and manage models and creative collaborators for creative campaigns, photoshoots, events.

• Partnerships & Collaborations:
Build and nurture relationships with venues, collaborators, and influencers; pitch proposals and secure partnerships that align with brand values and direction.

• Social Media & Marketing:
Strategize, create, and manage content across all social media platforms to build brand awareness and drive customer engagement.

• Trend Forecasting:
Research and anticipate upcoming fashion trends to inform product development and brand positioning.

• Event Planning & Operations:
Organize and oversee all brand events, from concept to execution, including pop-ups, launches, and retail experiences with POS integration.

• Financial Oversight:
Manage budgeting, financial planning, and investment strategies to ensure sustainable growth.

• Customer Experience:
Cultivate a customer-first approach by analyzing feedback and refining product offerings to enhance satisfaction.

• Responsible for leading and developing 15+ platform safety agents who review content to ensure it adheres to established community guidelines
• Manage daily team activities and ensure daily operations run smoothly, including management of work distribution, planning capacity and scheduling
• POC for time sensitive and graphic content escalations
• Maintain SLA's and objectives of the team's assigned workflows
• Monitor and anticipate trends within each workflow to assist the policy team with modifications
• Work with employees and leadership at all levels of the organization to assist in meeting business unit goals and objectives
• Respond to trust and safety-related inquiries from internal and external stakeholders
• Audit safety agent's work to learn from errors and maintain accuracy
• Conduct weekly reviews for management on key deliverables

• Core subject matter expert for assigned internal lines of business or products
• Design and conduct engaging instructor-led training sessions, including train-the-trainer programs for multiple vendor sites
• Develop and manage multi-day training programs, ensuring content relevance and effectiveness
• Collaborate with internal stakeholders and vendor training teams to create innovative and impactful training solutions
• Certify and mentor trainers across TikTok vendor and internal locations
• Manage small to medium-scale training projects independently, from initiation to execution
• Foster a culture of continuous learning by designing and implementing ongoing trainer development initiatives
• Transform complex policy changes into easily digestible, effective adult learning materials
• Apply adult learning theory principles to select appropriate training methodologies and media based on audience needs and desired outcomes
• Partner with cross-functional teams to develop and review assessment materials, including knowledge checks, quizzes, and skills assessments
• Thrive in a fast-paced, dynamic environment, meeting tight deadlines with minimal supervision
• Work closely with policy and quality teams to address emerging training needs and improve overall performance

• Responsible for reviewing and managing user-generated content on TikTok, ensuring it adheres to community guidelines by identifying and removing inappropriate, harmful, or offensive content like hate speech, spam, explicit material, or copyright violations, thereby maintaining a safe and positive online environment for users while upholding the platform's brand reputation and legal compliance.

• Support in all aspects of social media marketing

• Support in all aspects of social media marketing