COLE SCOTT
Portland,OR
Summary
Marketing professional with over 5 years of experience specializing in SEO, conversion rate optimization (CRO), social media management, and PPC campaign management. Skilled in both digital strategy and hands-on execution, including on-site campaign rollouts and grassroots marketing initiatives. Strong background in stakeholder communication, project coordination, and digital analytics. Holds a Bachelor's in Information Technology Project Management with a focus on marketing-driven digital projects. Actively seeking a marketing role where I can leverage my expertise to drive growth, optimize customer journeys, and execute results-driven campaigns.
Overview
7
7
years of professional experience
Work History
Marketing Project Manager
Everyday Dreamers
01.2022 - 01.2025
- Oversaw digital infrastructure, SEO initiatives, and CRO projects across multiple websites, ensuring seamless cross-functional execution between IT, design, and development teams.
- Managed task allocation and workflows using Monday.com, improving team efficiency by 35%.
- Led web migration, CMS optimization, SEO implementation, and email marketing campaign rollouts using CRM and WordPress tools, driving increased traffic and lead generation.
- Delivered detailed performance reports, including SEO, CRO, traffic, and campaign metrics, to support data-driven decision-making.
- Ensured data hygiene, CRM maintenance, and backup practices for file management systems.
Marketing Project Manager
Webpromoexperts
06.2018 - 12.2021
- Acted as a liaison between developers and stakeholders for website builds.
- Conducted marketing training sessions for companies listed on the Global Fortune 500 to enhance digital strategy execution and team capabilities.
- Created onboarding and internal process guides for new team members.
- Monitored performance metrics and made recommendations to leadership.
- Ensured project timelines and budgets were consistently met.
Education
Bachelor of Science - Information Technology Project Management
Skills
- SEO Strategy & Implementation
- Conversion Rate Optimization (CRO)
- Social Media Management & Growth
- PPC Campaign Management (Google Ads, Meta Ads)
- Digital Content Strategy
- On-the-Ground Event & Brand Activation
- Client & Stakeholder Communication
- Campaign Performance Analytics & Reporting
- WordPress & CMS Management
- Email Marketing
Technical Project Highlights
- Exceptional B2B Campaign, Delivered a 3,025% return on investment through a targeted B2B marketing campaign, driving exceptional client acquisition and revenue growth.
- Website Overhaul, Led a complete redesign of client websites, improving page load time, mobile responsiveness, and user satisfaction across platforms.
- SEO Success, Achieved a 133% return on investment by leading SEO initiatives that consistently drove new client acquisition and business growth over a two-year period.
Timeline
Marketing Project Manager
Everyday Dreamers
01.2022 - 01.2025
Marketing Project Manager
Webpromoexperts
06.2018 - 12.2021
Bachelor of Science - Information Technology Project Management
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