Cole VanWiechen
Toronto,ON
Summary
A dynamic and versatile professional with a passion for sports, media, and business studies. Proven track record in media marketing, research, and writing, particularly through sports media platforms like FanSided, OwnersBox, the Toronto Blue Jays, Guelph Storm and more. Diverse skill set including: sponsorship activation, content creation, sales, scouting, analytics and market research, backed by a strong academic foundation in Sport and Event Management from the University of Guelph. Aim is to continue growing career in the sports business industry by leveraging the experience in marketing, content creation, sales, scouting, analytics and event management.
Overview
3
3
years of professional experience
Work History
Content & Media Intern
Bismarck Larks
05.2025 - 08.2025
- Produced creative video content for in-game entertainment and social media channels, contributing to the Larks’ fan engagement and promotional efforts.
- Filmed, edited, and published engaging TikToks, Instagram Reels, and promotional videos showcasing theme nights, sponsorship activations, and fan experiences.
- Assisted with gameday entertainment, including videoboard operations and live in-stadium fan segments.
- Collaborated with marketing and sponsorship teams to capture sponsor activations and fan interactions, supporting sales fulfillment and digital marketing efforts.
- Contributed to the planning and execution of creative content strategies that helped increase social media reach and in-stadium energy.
Sports Writer
FanSided
01.2023 - Current
- Created and published NFL Draft scouting articles for "WithTheFirstPick" and NBA-focused content for "Thunderous Intentions".
- Consistently increased readership by delivering engaging, well-researched content optimized for SEO.
Gryphvision Video Production Crew
University of Guelph
08.2023 - 04.2025
- Set up and operated camera equipment for University of Guelph sports events.
- Coordinated video production and graphic design for scoreboard displays.
Marketing Associate (University Co-op)
Joey Nordic Kitchen Corp.
01.2024 - 05.2024
- Led marketing campaigns, developed questionnaires, and conducted focus group discussions.
- Wrote successful copy for websites, advertisements, and marketing materials, increasing product awareness.
- Led Demos at select grocery stores and expos around the GTA
Territory Sales Representative (University Co-op)
PepsiCo Foods Canada
09.2023 - 12.2023
- Managed large format sales in an assigned territory, ensuring compliance with customer agreements and in-store displays.
- Negotiated contracts and executed cold-calling initiatives to expand territory sales and enhance revenue.
- Fostered strong client relationships, contributing to long-term customer loyalty.
- Contributed to event marketing, sales and brand promotion.
Activation Team Member
Toronto Blue Jays
05.2023 - 09.2023
- Assisted with operations and event setup for Toronto Blue Jays home games and concerts at Rogers Centre.
- Ensured exceptional fan experiences and coordinated promotional events with the activation team.
Marketing Intern (University Co-op)
CI Financial
09.2022 - 12.2022
- Assisted in the creation of written, video, and image content for marketing channels.
- Managed marketing requests and timelines, ensuring the success of product launches and campaigns.
- Tracked key metrics and developed spreadsheets and data models.
- Managed campaigns for various clients that consistently exceeded sales goals.
Social Media Content Curator (University Co-op)
OwnersBox Fantasy Sports
05.2022 - 08.2022
- Co-hosted and rebranded the OwnersBox NFL podcast, creating a new name and logo.
- Authored several high-view articles, boosting web traffic and audience engagement.
- Managed social media accounts (TikTok, Twitter, YouTube), creating strategies to drive user engagement.
- Created content strategies for digital media.
- Researched and analyzed industry trends to inform search marketing strategies.
Education
Bachelor of Commerce - Sport & Event Management
University of Guelph
04-2025
Spanish Language Course
Universidad De Málaga
Malaga, Spain07-2024
Skills
- Research & Analytics: Experienced in market and academic research Worked as a research assistant during the summer of 2023 with the Lang School of Business Sport and Event Management Department on various projects
- Social Media & Digital Marketing:
Co-hosted and helped rebrand OwnersBox's NFL podcast Also developed a name/logo, and created content strategies across multiple social media platforms (TikTok, Twitter, YouTube, Instagram) These efforts resulted in three of the top five most-viewed articles on the website - Content Creation/Curation & Sports Writing: Developed high-performing content for websites, blogs, social media, and podcasts Also managed campaigns, increased engagement, and optimized content for SEO At FanSided, wrote NFL Draft and NBA scouting articles for WithTheFirstPick and Thunderous Intentions, and at OwnersBox Fantasy Sports, created content across multiple media platforms (Tiktok, Twitter, YouTube, Instagram, etc)
- Promotion & Sponsorship Activation: Worked as a Brand Ambassador for both Betstamp, a betting company, and Bounce, a ticketing company Represented the brands at various events, engaging with audiences and driving awareness Efforts led to increased brand visibility and helped boost customer engagement, particularly in the sports and entertainment sectors
- Fan Engagement & Game Day Operations: Provided exceptional fan experiences, while working with the Toronto Blue Jays and the Guelph Storm Interacting with attendees during home games and handling fan-facing operations, contributing to an engaging and memorable game day atmosphere
- Sports Video Production: As part of the GryphVision Video Production Crew, operating camera equipment and handling scoreboard graphics for University of Guelph basketball, football, and hockey games Work ensured live coverage was broadcast smoothly and professionally
- Sales & Business Development: As a Territory Sales Representative at PepsiCo, managed sales for an assigned territory, negotiated new contracts, and prospected potential clients While consistently exceeding sales targets and resurrecting dormant leads to boost revenue
- Project Management: At CI Financial, managed marketing campaigns and timelines for product launches, coordinating between departments to ensure timely execution Project management skills ensured smooth implementation, exceeding performance goals
Timeline
Content & Media Intern
Bismarck Larks
05.2025 - 08.2025
Marketing Associate (University Co-op)
Joey Nordic Kitchen Corp.
01.2024 - 05.2024
Territory Sales Representative (University Co-op)
PepsiCo Foods Canada
09.2023 - 12.2023
Gryphvision Video Production Crew
University of Guelph
08.2023 - 04.2025
Activation Team Member
Toronto Blue Jays
05.2023 - 09.2023
Sports Writer
FanSided
01.2023 - Current
Marketing Intern (University Co-op)
CI Financial
09.2022 - 12.2022
Social Media Content Curator (University Co-op)
OwnersBox Fantasy Sports
05.2022 - 08.2022
Bachelor of Commerce - Sport & Event Management
University of Guelph
Spanish Language Course
Universidad De Málaga
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