Cole Wilkins
Dallas,TX
Summary
Proven leader in SaaS sales, adept in team leadership and revenue accountability. Skilled in full-cycle sales and operations, consistently surpassing targets and fostering significant business growth.
Overview
5
5
years of professional experience
Work History
Manager, Channel Sales
BirdEye
01.2024 - Current
- Managing a team of 6 Channel AEs
- Recruiting, hiring, and implementing programs to promote positive feedback and engagement
- Establishing team priorities, conveying constructive feedback to improve skills, and monitoring performance
- Working closely with VP of Sales, Head of Sales, Product, and Executive Team ensuring company and business unit alignment
- Built and rolled out AGOGE outbound sequences increasing outbound sets by 20%+
- Trained and rolled out SPICCED discovery framework improving SAL2SQL from 25% to 35%+ and SQL2CW from 30% to 35%+
Senior Account Executive, Channel Partnerships
BirdEye
01.2023 - 12.2023
- $70,000 monthly quota | $840,000 annual quota
- 115% to annual quota and President Club Recipient FY '23
Account Executive, Channel Partnerships
Birdeye
10.2020 - 12.2022
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads
- Qualified leads, built relationships and executed sales strategies to drive new business through Birdeye's wholesale business unit
- Negotiated prices, terms of sales and service agreements
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions
- $60,000 monthly quota | $720,000 annual quota
- 150% to annual quota and President Club Recipient FY '21
- 105% to annual quota and President Club Recipient FY '22
Senior Marketing Consultant
MultiView
07.2019 - 09.2020
- Prospect SMB executives typically in Marketing, but often times Ownership, VP, and C-level through high volume, cold outbound.
- Averaged 50+ calls and activities with an opportunity creation of 2 per day.
- Generated $85,000 in revenue in 10 months on the sales floor at a $4,500 average sale value.
Education
Bachelor of Arts - Finance
University of Arkansas, Fayetteville
Fayetteville, AR07.2019
Timeline
Manager, Channel Sales
BirdEye
01.2024 - Current
Senior Account Executive, Channel Partnerships
BirdEye
01.2023 - 12.2023
Account Executive, Channel Partnerships
Birdeye
10.2020 - 12.2022
Senior Marketing Consultant
MultiView
07.2019 - 09.2020
Bachelor of Arts - Finance
University of Arkansas, Fayetteville
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