Coleman Scott
Tampa,FL
Summary
As a seasoned professional across diverse industries, I thrive on solving challenges with a positive mindset. My track record speaks to my ability to deliver impactful results under pressure. I approach each task with adaptability and enthusiasm, leveraging my skills in sales, marketing, and operations to drive success. Continuously seeking growth opportunities, I am committed to making a meaningful impact wherever I go.
Overview
5
5
years of professional experience
Work History
Business Developer
DRIVE SOCIAL MEDIA
01.2023 - Current
- Revenue Achievement: Achieved $500,000+ in ARR within 7 months, demonstrating rapid adaptation and ability to deliver results under pressure
- Sales Proficiency: Demonstrated proficiency in prospecting, qualifying leads, cold calling, pitching, and negotiating, contributing to successful outcomes
- Presentation skills: Delivered compelling in-person pitches, mastering an extensive slide deck to communicate the value proposition effectively
- Objection Handling Expertise: Acquired expertise in objection handling, increasing conversion rates through face-to-face and phone interactions
- Marketing Insight: Acquired an in-depth understanding of marketing facets, including strategy analysis, implementation, and financial analysis
- Continuous Improvement: Pursued opportunities for professional development, staying competitive by refining sales techniques and staying abreast of industry trends.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Implemented innovative sales tactics to penetrate new markets and niche demographics.
Marketing Director
KELLER WILLIAMS COASTAL
01.2021 - 01.2023
- CRM Overhaul: Orchestrated a successful implementation and management of Chime, spearheading financial and operational analyses along with staff training
- This initiative resulted in a marked improvement in customer relationship management and enhanced effectiveness of the sales team, leading to increased sales and client satisfaction
- Sales and Communication Upgrades: Engineered comprehensive upgrades to sales and communication protocols, enhancing lead qualification processes and standardizing follow-up procedures
- Leveraging the automation features within the database, this initiative drove heightened sales team performance and efficiency, while also generating additional sales revenue
- Online Presence Restructuring: Spearheaded a full-scale restructuring of the company's online presence, culminating in remarkable growth across various metrics
- This overhaul yielded a substantial increase in Instagram followers, website traffic, and SEO key performance indicators
- Notably, within six months post-implementation, Instagram followers surged by 870%, website traffic skyrocketed by 1858%, and diverse SEO KPIs were achieved, underscoring the tangible impact on digital visibility and brand engagement
- Targeted Email Campaigns: Conceptualized and executed highly targeted email campaigns tailored to engage prospective buyers and sellers
- Leveraging demographic insights, these campaigns precisely targeted the desired audience segments, resulting in increased engagement and conversion rates
- Operational Oversight: Provided comprehensive oversight of various operational facets within the business, ensuring seamless and efficient processes across departments
- Through meticulous management and coordination, operational bottlenecks were minimized, facilitating smooth business operations and fostering a culture of continuous improvement.
Intern / Marketing assistant
KELLER WILLIAMS COASTAL
01.2020 - 01.2021
- Immersive Real Estate Experience: Participated in diverse real estate activities including open houses, buyer consultations, client appreciation events, and broker opens, guided by seasoned professionals
- Team Collaboration: Collaborated closely with the transaction manager, office administrators, lead buyer's agent, and team leader to ensure seamless business operations
- Strategic Marketing Support: Provided assistance in agent marketing, property marketing, and overall business exposure to augment the company's market visibility.
Intern / Marketing assistant
CENTURY 21 - TOPSAIL REALTY
01.2019 - 01.2020
- Property Marketing Excellence: Provided comprehensive support for all facets of property marketing, ensuring flawless execution of campaigns and initiatives
- Seamless Transaction Facilitation: Collaborated closely with listing specialists to ensure smooth and efficient transactions at every stage of the process
- Investment Strategies: Took numerous courses on and gain a proficient understand of real estate investment strategies in both the residential and commercial space.
Education
Communications, Marketing -
ROGER WILLIAMS UNIVERSITY
Bristol, RI01.2021
WESTFIELD HIGH SCHOOL
01.2016
Skills
- Public Speaking
- Sales Leadership
- Client presentations
- Business generation
- Networking strength
- Training and mentoring
- Marketing expertise
- Deal negotiations
- Calm Under Pressure
Timeline
Business Developer
DRIVE SOCIAL MEDIA
01.2023 - Current
Marketing Director
KELLER WILLIAMS COASTAL
01.2021 - 01.2023
Intern / Marketing assistant
KELLER WILLIAMS COASTAL
01.2020 - 01.2021
Intern / Marketing assistant
CENTURY 21 - TOPSAIL REALTY
01.2019 - 01.2020
Communications, Marketing -
ROGER WILLIAMS UNIVERSITY
WESTFIELD HIGH SCHOOL
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