Colette Bennett
Senior Editor/Producer
Atlanta,GA
Summary
Veteran Content Manager with 17 years of experience creating, publishing, and managing successful content across a wide range of digital platforms. Dynamic leader that brings enthusiasm and creativity to big-picture objectives. Successful at communicating honest and proactive feedback while increasing and identifying individual strengths in an editorial team.
Overview
14
14
years of professional experience
Work History
Senior Editor, Tech & Evergreen
The Arena Group
New York, NY
01.2024 - Current
- Tasked with rebuilding TheStreet's Tech vertical with a focus on original reporting
- Tasked with taking over the current Evergreen team and doubling its traffic
- Managing seven writers across both teams, providing guidance and training when necessary.
- Editing and proofreading all content for grammar, spelling, punctuation, clarity and consistency.
- Collaborating with other departments to ensure successful publication projects.
- Creating and maintaining separate editorial calendars for both teams
- Working closely with graphic, photo and video teams to plan and produce compelling content.
- Conducting all daily team, weekly one-on-ones, and yearly performance reviews for direct reports
- Measuring metrics using Looker, Parsley, and Google Analytics to produce monthly traffic reports
Senior Editor, Trending
The Arena Group
New York, NY
02.2022 - Current
- Built a trending team of six for TheStreet.com from the ground up, achieving an average of 7.5 million PVs a month and beating traffic goals by 400%
- Collaborated with writers to develop, strengthen and maintain individual voice and hone unique writing style.
- Edited and proofread all content for grammar, spelling, punctuation, clarity and consistency.
- Conducted all daily team, weekly one-on-ones, and yearly performance reviews for direct reports
- Measured metrics using Looker, Parsley, and Google Analytics to produce monthly traffic reports
- Collaborated with the social team on post strategy for all platforms
Senior Producer
Yahoo! Inc.
Remote
08.2021 - 01.2022
- Wrote and produced The Yodel, Yahoo's flagship newsletter with a readership of 2.4 million
- Took ownership of Yahoo Life newsletter concept redesign to increase open rate by 20% in 2022
- Delivered high-quality, SEO-optimized stories which were featured on Yahoo's homepage while meeting tight deadlines.
- Coordinated with subject matter experts for interviews and topic generation.
Senior Editor
The Daily Dot
Austin, TX
01.2017 - 08.2021
- Managed full-time editing duties for a team of four while establishing the Daily Dot E-commerce brand, resulting in a 400% year-over-year revenue growth between 2016-2021.
- Produced and managed daily sponsored placements across three brand newsletters, generating $200-$300k in revenue quarterly
- Coordinated successful sponsorships with Sam’s Club, Verizon, Hint Water & more, generating $1 million in annual revenue 2016-2021
- Onboarded full-time and freelance staff and established new guidelines for efficient interdepartmental workflow
- Produced Welcome, Re-engagement, and Winback templates for The Daily Dot’s email marketing initiatives
Senior Writer
The Daily Dot
Austin, TX
01.2016 - 01.2017
- Built The Daily Dot’s skincare vertical, which generated more than $500K in gross affiliate sales and led to new sponsored campaign opportunities from lifestyle brands like FOREO and Macy’s
- Developed a comprehensive content strategy for multiple highly active search terms, including “best Korean sheet masks," which had a 27.8% conversion rate
- Wrote five of the site’s top-performing E-commerce features of all time, including “How to do the famous 10-step Korean beauty routine”
- Established affiliate partnerships and managed accounts with key brands, including Sulwhasoo, Missha, Too Cool For School, Soko Glam, and Peach & Lily
Writer
HLNTV.COM
Atlanta, GA
01.2013 - 01.2016
- Produced three to six original stories daily, also featured on CNN/CNN Espanol web networks.
- Pitched/crafted 2000+-word stories focused on animal rights, equality, and body positivity, as well as time-sensitive news events.
- Scripted original web series, produced a “How To” video series, attended seminars, and served as panel participant.
- Produced a timely feature on transgender language prompted by Kaitlin Jenner reveal subsequently selected to represent HLN in the 2015 Online Journalism Awards.
- Twice tapped by a Turner executive to represent the Company as writer/facilitator for a Writing for the Web course to a 30-member class of journalism students as part of the Turner Voices development program.
Writer
CNN
Atlanta, Georgia
05.2010 - 09.2012
- Presented weekly story ideas, covered live events, sourced/conducted interviews, and crafted time-sensitive features related to sci-fi, fantasy, games, and Japanese culture.
- Pitched/created a highly successful feature on Lolita (Japanese fashion) culture selected for front page placement on CNN’s Lifestyle page where it attracted 200,000 readers and 500+ comments.
- Integral in launching /co-producing Geek Out! Twitter account gaining almost 12K followers in 18 months.
Education
Some College (No Degree) - Journalism
University of New Orleans
New Orleans, LASkills
- Editor, Website
- Team Leadership
- Project Management
- Optimization and SEO
- Newsletters
- Working with advertisers
- Ecommerce
- Content marketing
- Copywriting
- Social media updates
Timeline
Senior Editor, Tech & Evergreen
The Arena Group
01.2024 - Current
Senior Editor, Trending
The Arena Group
02.2022 - Current
Senior Producer
Yahoo! Inc.
08.2021 - 01.2022
Senior Editor
The Daily Dot
01.2017 - 08.2021
Senior Writer
The Daily Dot
01.2016 - 01.2017
Writer
HLNTV.COM
01.2013 - 01.2016
Writer
CNN
05.2010 - 09.2012
Some College (No Degree) - Journalism
University of New Orleans
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