Colette CONWAY
Chicago,IL
Summary
Dynamic and results-driven sales and growth marketing professional with extensive experience in developing and executing data-driven strategies to drive customer acquisition, engagement, and retention. Proven expertise in leveraging CRM systems, marketing automation tools, and performance analysis to optimize campaigns and increase user base for B2B SaaS and digital platforms. Adept at working with cross-functional teams, optimizing sales funnels, and implementing targeted outreach initiatives. Strong ability to analyze market trends, identify growth opportunities, and craft tailored marketing and sales solutions that resonate with target audiences. Committed to using innovative tactics and data insights to fuel business growth and deliver measurable results.
Overview
11
11
years of professional experience
Work History
Content Marketing & Business Development Manager
Green Build & Design Magazine
07.2023 - Current
- Conducted in-depth industry research to develop targeted content campaigns for publication.
- Identified and sourced high-potential leads through extensive market and industry research.
- Executed strategic cold email outreach to engage and qualify potential clients.
- Delivered persuasive pitches to decision-makers, positioning content campaigns as valuable opportunities.
- Crafted compelling proposals tailored to client needs following successful pitches.
- Negotiated and closed sales, driving revenue growth and expanding client partnerships.
Strategy Consultant
Interior Agency
06.2022 - 03.2023
- Analyzed market trends and user data to identify growth opportunities, driving customer acquisition and engagement.
- Developed targeted email campaigns for different sales stages, boosting conversion rates and retention.
- Created and optimized marketing assets to enhance campaign execution and collaboration.
- Recommended and implemented data-driven process improvements, increasing efficiency.
- Executed growth strategies based on performance metrics, expanding customer acquisition and optimizing monetization.
Client Account Strategist
Orchard (formerly Dose)
08.2021 - 07.2022
- Led digital market research, identifying trends and opportunities to optimize customer acquisition strategies.
- Acted as the primary client liaison, ensuring alignment between marketing initiatives and business goals.
- Analyzed user behavior data to generate actionable insights, influencing marketing strategies and senior decisions.
- Developed process documentation to streamline campaign execution and improve team efficiency.
- Built and nurtured client relationships, driving retention, engagement, and long-term partnerships.
Head of Sales & Partnerships
Cora Home
06.2018 - 05.2021
- Developed scalable customer acquisition and retention strategies, driving long-term growth for a digital platform.
- Acquired 1,000+ SMB clients through data-driven prospecting, cold outreach, and CRM engagement.
- Acted as a subject matter expert, guiding users on platform features and nurturing leads through targeted marketing.
- Increased customer engagement and retention with personalized campaigns and proactive communication.
- Led organic growth, boosting social media followers by 5,000+ and generating inbound leads.
- Collaborated with UI/UX designers to optimize marketing assets and enhance website conversion rates.
Midwest Account Sales & Management
The Romo Group
09.2016 - 05.2019
- Led regional growth initiatives, driving customer acquisition and revenue through strategic account management and marketing efforts.
- Boosted user retention by fostering strong customer relationships and implementing personalized engagement strategies.
- Analyzed market trends and user data to develop growth strategies, identifying high-value expansion opportunities.
- Leveraged digital marketing tools to optimize campaign performance, improve efficiency, and enhance targeting.
- Identified untapped market segments, expanding brand reach and increasing user adoption.
National Account Sales & Management
Trunk Club
09.2013 - 01.2016
- Led national sales strategies, achieving measurable growth in revenue and client acquisition.
- Enhanced customer experience, improving retention through strategic partnerships.
- Implemented sales techniques, exceeding targets and boosting team performance.
- Optimized sales processes using data insights, driving strategic account growth.
- Developed long-term strategies, positioning Trunk Club as a leader in styling services.
Education
Bachelor of Arts -
Northwestern University
Evanston, IL06-2011
Skills
- Growth Marketing Strategies
- Customer Acquisition & Retention
- Data-Driven Decision Making
- Lead Generation & Nurturing
- Email Campaign Management
- CRM Management (eg, Salesforce, HubSpot)
- Marketing Automation Tools
- Campaign Development & Execution
- Conversion Rate Optimization
- A/B Testing & Performance Analysis
- Client Relationship Management
- Cross-Functional Collaboration
Timeline
Content Marketing & Business Development Manager
Green Build & Design Magazine
07.2023 - Current
Strategy Consultant
Interior Agency
06.2022 - 03.2023
Client Account Strategist
Orchard (formerly Dose)
08.2021 - 07.2022
Head of Sales & Partnerships
Cora Home
06.2018 - 05.2021
Midwest Account Sales & Management
The Romo Group
09.2016 - 05.2019
National Account Sales & Management
Trunk Club
09.2013 - 01.2016
Bachelor of Arts -
Northwestern University
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