Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Colette Gorman

Sales & Marketing
Millsboro,DE
Colette Gorman

Summary

Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Overview

10
years of professional experience

Work History

CaptionCall
Lancaster, PA

Account Marketing and Sales Manager
06.2012 - 06.2022

Job overview

Outreach Manager for the leading industry provider of captioning telephone services for the hearing impaired.

Responsible for generating referrals toward developing new business.

Develop and manage accounts including: ENTs, Audiologists, Primary Care Physicians, Hearing Instrument Specialists, Nurse Practitioners, Veterans Administration and Senior Living Community Life Enrichment Directors.

Represent CaptionCall at various trade events and conferences; health fairs and senior living communities throughout the central Pennsylvania.

Interviewed and trained new Account Managers; supervised 15+ employees.

90 % CaptionCall outreach resulting in productivity of CaptionCall services.

Consistently top 5 Account Managers who have the highest percentage of participating providers referring patients.

  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability
  • Grew new business connections by strategically networking with industry experts; promoting listening devices
  • Met and exceeded sales and growth goals by maintaining relationships with both customers and hearing vendors
  • Recruited and hired experienced installers for company
  • Excellent customer service, time management along with extended travel for optimum job performance
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Education

Harrisburg Area Community College
Harrisburg, PA

Associate of Science from Business
05.2003

Skills

  • Public and Media Relations
  • Market analysis
  • Client communication
  • Market Positioning
  • Staff management
  • Public relations
  • Strong time management
  • Social media engagement
  • Team Player

Timeline

Account Marketing and Sales Manager

CaptionCall
06.2012 - 06.2022

Harrisburg Area Community College

Associate of Science from Business
Colette GormanSales & Marketing