Summary
Overview
Work History
Skills
References
Timeline
Generic

COLETTE MARCILLIAT

Pensacola,Florida

Summary

Dynamic sales and marketing executive with a proven track record in automotive, driving strategic partnerships and doubling revenue. Expertise in brand strategy and leadership development, coupled with strong skills in data analytics. Recognized for crafting innovative customer engagement strategies that significantly enhanced market presence and client satisfaction.

Overview

29
29
years of professional experience

Work History

SVP Sales and Marketing

AUCTION EDGE
Franklin, TN
07.2015 - 04.2023
  • Senior leader responsible for defining and implementing the Auction Edge industry and customer engagement strategy.
  • Working closely with the balance of senior leadership, I was responsible for sales, marketing, strategic data and industry partner and auction client acquisition, onboarding, training, and support as well as the coaching and development of the management team.
  • During my time with AE, the company greatly advanced its position in the vehicle remarketing industry and partnership value among its customers and partners, while more than doubling its employee, auction, revenue, and sales counts.

Executive Director-Customer Engagement

ADESA, Inc.
Carmel, IN
03.2013 - 05.2015
  • Responsible for crafting the strategy and managing all facets of dealer facing outreach by the inside sales teams at ADESA auctions, ADESA.com/Openlane sales team in Mesa and National Inside Sales team in Carmel.
  • As the senior most engagement executive, my role encompassed the content creation and direct communication of engagement strategy, sales results and buyer behavior/trending within ADESA and to customers across the channels from upstream private label accounts to the last auction lane.

Director Dealer Sales and Services, Western Region

ADESA, Inc.
Carmel, IN
08.2009 - 03.2013
  • Responsible for leading the dealer sales teams in ADESA's Western Region.
  • Primary role included designing and executing the Dealer Sales and Services plan, selecting, leading the sales managers and field sales team members to the achievement of all budgeted dealer sales goals while creating a high touch, cohesive team environment across the regional, corporate and physical auction management teams.
  • Additional responsibilities included determining the sales budgets, KPI's, CRM tools and territories, compensation plans and team training content.

Executive Vice President, Sales and Marketing

NETWORK REMARKETING (an OVE company)
Minneapolis, MN
03.2005 - 12.2008
  • Responsible for determining the NRT/OVE solution suite application by consignor segment and leading the Sales and Marketing effort of the NRT/OVE 'Internet' Remarketing Business model including asset management and sales solutions from consumer driven employee/driver/lessee sales to Internet auction and physical auction.
  • Responsible for driving and or maintaining the strategic industry relationships required throughout the disposition cycle.
  • Responsible for presentation content, delivery, program definition and performance from launch to program maturity.

Vice President, Onlane, Inc.

ONLANE, INC.
Toronto, Canada
06.2002 - 03.2005
  • Responsible for the establishment and execution of the 'Internet' Remarketing Strategy for the US for newly formed, Canadian based technology provider, Onlane.
  • My responsibility was to penetrate the US market of manufacturers and captive finance companies, secure and manage sellers from pitch to program maturity.
  • Direct responsibilities included client strategy, acquisition and development, orchestration of RFP responses, contractual negotiations from draft to executed final, channel offerings and enhancements, workflow, sales support staff training and sales execution.
  • Primary marketing responsibilities for Onlane were to provide the vision and identity for each marketplace, creation of support materials and communications, cohesive site content for sellers and buyers.

President, AutoTradeCenter.com Remarketing Services

AUTOTRADECENTER.COM
Scottsdale, AZ
01.1999 - 05.2002
  • Responsible for the identification, development, execution, and communication of the AutoTradeCenter.com Remarketing Services 'Internet Remarketing' business model from start-up, an industry first.
  • The programs, incorporating digital only selling, became the automotive industry's Internet Remarketing 'blueprint' for the redistribution of consumer lease and rental portfolios.
  • Direct responsibilities included client acquisition, relations, communication, authorship of the business plan and e-solution suite, definition of channel flows by industry segment, required tools and touch points, KPI's, layout of the product for seller and dealer view and definition of solution support teams to achieve client objectives.
  • Served as company spokesperson to investors and remarketing industry from start up to industry leader.

Senior Vice President, Walden Fleet Services

WALDEN AUTOMOTIVE
Minneapolis, MN
08.1996 - 01.1999
  • Responsible for the development and execution of Walden Remarketing/Walden Fleet Services business in all facets of performance, profitability, client relations, auction partnership, marketing mission, staff recruitment and development.
  • Exceeded national clients' objectives for calendar years 1996-1999 (Hyundai Remarketing Team and Honda Finance Remarketing Team) by combining expert marketing, dealer relations management, performance driven compensation plans and the relentless pursuit of 'best methods' selling through available redistribution channels.
  • Walden Remarketing was acquired by Auto Trade Center.

Assistant General Manager/Director of Marketing, Greater Nevada Auto Auction

GREATER AUCTION GROUP
Las Vegas, NV
02.1994 - 08.1996
  • Director of Marketing, Greater Nevada Auto Auction, Las Vegas, NV
  • Outside Sales Representative, Greater New Orleans Auto Auction, Slidell, LA
  • Greater Auction Group, a sister company of Walden, was known as the fastest growing auction chain in the industry.
  • As a standout member of the sales leadership team at Greater New Orleans, I became the first team member to join newly acquired Greater Nevada Auto Auction.
  • From a small customer base of dealers and select factory accounts selling quarterly, Greater Nevada became the showplace auction with over thirteen OEM's selling monthly and a buyer base from all fifty states.
  • Greater Nevada also facilitated the successful management and sale of all rental fleets from Hawaii from remote lots at the Port of Los Angeles.
  • My primary role was to direct sales and ensure the successful sale of all vehicles from OEM to dealer.
  • Greater Auction Group was acquired by Manheim in July of 1996.

Skills

  • Brand Strategy
  • Marketing
  • Communications
  • Customer Engagement
  • Account Management
  • Sales Forecasting and Budget
  • Compensation Planning
  • Sales Enablement
  • Data Analytics
  • Leadership Development
  • Contract Negotiations
  • Industry Relations
  • Product Launch Strategy
  • Strategic Partnerships
  • Recruitment
  • Innovation Management
  • Organizational Development
  • Market Analysis

References

References available upon request.

Timeline

SVP Sales and Marketing

AUCTION EDGE
07.2015 - 04.2023

Executive Director-Customer Engagement

ADESA, Inc.
03.2013 - 05.2015

Director Dealer Sales and Services, Western Region

ADESA, Inc.
08.2009 - 03.2013

Executive Vice President, Sales and Marketing

NETWORK REMARKETING (an OVE company)
03.2005 - 12.2008

Vice President, Onlane, Inc.

ONLANE, INC.
06.2002 - 03.2005

President, AutoTradeCenter.com Remarketing Services

AUTOTRADECENTER.COM
01.1999 - 05.2002

Senior Vice President, Walden Fleet Services

WALDEN AUTOMOTIVE
08.1996 - 01.1999

Assistant General Manager/Director of Marketing, Greater Nevada Auto Auction

GREATER AUCTION GROUP
02.1994 - 08.1996

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