Senior Coordinator Special Events
Estee Lauder Travel Retail
10.1998 - 11.2008
- Plan Special Event Seminars for staff, consultants and generic staff with a sales volume +50 million dollars retail Staff consisted of Regional Sales Director, 4 Area Sales Managers, 8 Account Coordinators, +300 consultants, +100 generic staff Coordinate Special Events with Marketing Calendar: product launches, local events and holidays Recommend products to Marketing Director and Regional Sales Director to be included in the assortment to meet the needs of customers through out The Americas.
- Sale through on new products 100% All Special Events helped produce double digit increases over last years sales figures Built close relationships externally as well within the organization Ensure excellence in the execution of promotional events Increase retail sales through Special Events, increase ranking and market share gains while ensuring profitability.
- Develop and lead Consultants by example, coaching to develop an enthusiastic, committed highly motivated sales team Ensure merchandising reflects current marketing requirements.
- Establish travel itinery based on Regional and Market priorities potential within T and E budget.
- Maintain record of sales results, photos, and calendars of all major events.
