Colin Gillingham
CMO & Product Growth
New York,NY
Summary
Profile Summary Dynamic professional with 15 years of experience in driving growth and leading operations in SAAS and technology companies. Proven track record in strategic planning, process optimization, sales, and marketing initiatives. Adept at managing cross-functional teams, improving operational efficiencies, and executing successful go-to-market strategies. Proficient in full-stack development, CRM administration, and product management.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Head of Marketing and Sales
Digital
New York City , NY
01.2021 - Current
- Built and led a dedicated team to drive growth for Delphi's Research business in a subscription-based model, achieving significant results
- Independently transitioned to a modern CRM using HubSpot within three months, enhancing operational efficiency and customer management
- Developed and executed Delphi's inaugural paid advertising strategy, attaining an 8:1 ROAS through precise keyword selection and targeting
- Steered the transition to a product-led growth model, streamlining the customer support function, and improving customer satisfaction.
Market Operations Leader
Mapbox
San Francisco , California
01.2019 - 01.2021
- Orchestrated a complete marketing website redesign, increasing SEO footprint to drive a 400% increase in organic lead generation
- Conducted A/B tests on high-traffic website pages, optimally improving performance and drastically increasing lead volume, contributing to over $10 million in closed business
- Created and rolled out an end-to-end flow for demand-generation webinars, streamlining the booking process and enhancing the user experience.
Technical Product Manager
Wirewax
London
01.2015 - 01.2016
- Led daily stand-ups with the engineering team, and ran biweekly sprints according to the team’s roadmap
- Implemented strategic growth initiatives, resulting in a more than 25% increase in the newsletter and other top-of-funnel lists within the first year
- Assisted with high-touch customer relationships, making sure their needs were assessed and prioritized on our product roadmap.
Full Stack Developer
ProLeads, 500 Startups Accelerator
San Francisco , CA
01.2014 - 01.2015
- Increased the efficiency of our proprietary web scraping technology to save money making enrichment requests to a 3rd party api endpoint
- Managed the email marketing systems and inbound web funnels
- Participated in growth marketing sessions and implemented early marketing automation, lead nurturing, and landing page optimization work.
Senior Business Applications Analyst
Tesla
Palo Alto , CA
01.2008 - 01.2013
- Developed and maintained more than 15 regional sales office KPIs, providing targeting lead lists and manager reports on the team’s activities
- Delivered a morning executive report to Elon and other VPs for critical KPIs
- Led blogging, social media, and email marketing responsibilities, developing the first email nurture and automated marketing programs
- Scaled SalesForce.com to support the sales of more than 30,000 vehicles
- Reduced the internal refund process from a multi-week issue to a 1 business day process, using automated workflows
- Set up the launch website and payment flow to capture more than $5 million in sales during the 2009 Model S launch
- Generated more than 1,000 lead prospecting lists for all Tesla offices and international locations
Education
Bachelor of Science - Business Administration
Elon University
01.2004 - 05.2008
Skills
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Timeline
Head of Marketing and Sales
Digital
01.2021 - Current
Market Operations Leader
Mapbox
01.2019 - 01.2021
Technical Product Manager
Wirewax
01.2015 - 01.2016
Full Stack Developer
ProLeads, 500 Startups Accelerator
01.2014 - 01.2015
Senior Business Applications Analyst
Tesla
01.2008 - 01.2013
Bachelor of Science - Business Administration
Elon University
01.2004 - 05.2008
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