Summary
Overview
Work History
Education
Skills
Timeline
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Kathy Arias

Greeley,CO

Summary

Dynamic leader with a proven track record at Townsquare Media, driving market share growth through strategic marketing and exceptional relationship management. Expert in sales development and cost data analysis, fostering high-performance teams and enhancing client advocacy. Successfully implemented innovative lead generation campaigns, resulting in significant revenue increases.

Overview

27
27
years of professional experience

Work History

Market President/Chief Revenue Officer

Townsquare Media
06.2023 - 02.2025
  • Increased market share by developing and implementing targeted marketing strategies.
  • Piloted initiatives to enhance corporate social responsibility, engaging with community organizations, and championing sustainable business practices for long-term success.
  • Gained competitive edge through meticulous analysis of market trends and competitor behavior.
  • Cultivated a high-performance workforce by attracting, recruiting, and retaining top talent within the market through competitive compensation packages and robust career development opportunities.
  • Strengthened brand positioning by spearheading innovative campaigns in collaboration with the marketing team.

Senior Account Executive

Townsquare Media
01.2023 - 05.2023
  • Sold new products and services and developed new accounts to maximize revenue potential.
  • Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
  • Met with new customers to share product and service information, listen to needs and learn about business operations.
  • Collaborated with research analysts to devise strategies for lead generation and growth.
  • Researched emerging industry trends, applications, and concepts to enhance products and services.

Market President/Senior Vice President of Sales

Iheartmedia, Clear Channel
03.2003 - 09.2022
  • Established and enforced internal controls, workflows and policies for tracking, reconciling and reporting on accounting activities.
  • Develop and maintaining positive work culture focusing on each individual employee's strengths and assets.
  • Brand strategy development and implementation for on-air, digital assets and on-site activation.
  • Recruited, interviewed, hired and trained employees and implemented mentoring program to promote positive feedback and engagement.
  • Developed strategic plans for financial operations. Including annual/quarterly budgets and weekly forecasting.
  • Validated existing accounting management and reporting systems to assess quality and conformance, identify problems and implement corrective actions.
  • Reviewed historical records, current operational data and forecasting information to identify and capitalize on system enhancement opportunities.
  • Collaborate, develop and secure financial partnerships with top tier advertisers, community partners and non-profit organizations.
  • Brand Ambassador, representing brands with integrity and value.

Director of Sales

Brill Media/Regent Broadcasting
07.1998 - 03.2003
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
  • Managed and motivated sales team to increase revenue.
  • Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
  • Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
  • Developed and implemented recruitment and training program.
  • Networking and engagement in local community

Education

Accounting and Business Management

University of Phoenix
Denver, CO

Skills

  • Business Relationship Management
  • Problem Anticipation and Resolution
  • Cost Data Analysis
  • Prioritizing and Planning
  • Employee Training Oversight
  • Retention driven recruitment programs
  • Client Advocacy
  • Lead Generation Campaigns
  • Sales Development
  • Market Trend Understanding
  • Customer Trend Analysis
  • Category Growth
  • CRM software

Timeline

Market President/Chief Revenue Officer

Townsquare Media
06.2023 - 02.2025

Senior Account Executive

Townsquare Media
01.2023 - 05.2023

Market President/Senior Vice President of Sales

Iheartmedia, Clear Channel
03.2003 - 09.2022

Director of Sales

Brill Media/Regent Broadcasting
07.1998 - 03.2003

Accounting and Business Management

University of Phoenix

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Kathy Arias