Colin Cummins
Summary
Results-driven Content Marketer offering nine years of client-focused service, project management and business-generating content production. Skilled professional with core strengths in content marketing strategy and execution, leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.
Overview
9
9
years of professional experience
Work History
Content Marketing Manager
Keffer Hirschauer LLP
06.2022 - Current
- Increased website traffic through the production, development and promotion of engaging blog posts, video, and social media content.
- Developed comprehensive content strategies for new practice areas, resulting in a significant boost in lead generation and conversion.
- Analyzed data to identify trends and adjust content strategy accordingly, maximizing marketing effectiveness.
- Optimized web pages with SEO best practices, boosting search engine rankings and organic traffic growth.
- Conducted market research to identify target audience preferences, tailoring content to resonate with key demographics.
Director of Content Marketing Services
Pinpoint Marketing
08.2021 - 06.2022
- Crafted and implemented dynamic content marketing strategies and campaigns for a legal and non-profit client base.
- Developed a high-performing team by providing mentorship, guidance, and opportunities for professional growth.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Developed long-lasting client relationships by providing exceptional customer service and support.
Senior Content Writer
Pinpoint Marketing
08.2017 - 08.2021
- Enhanced website traffic for 10+ clients by developing engaging, well-researched legal and non-profit sector blog and website content
- Improved search engine rankings by implementing SEO best practices in all written content.
- Streamlined content production processes, resulting in faster turnaround times and increased output.
Content Writer and Editor
CAIRS Solutions / Pinpoint Marketing
08.2015 - 08.2017
- Improved customer content quality by comprehensive re-writing and copy-editing.
- Enhanced company website traffic by creating engaging and shareable blog posts.
- Assisted with the written and graphic production of promotional materials, such as brochures, mailers, and online case studies.
- Streamlined content production processes through effective project management and collaboration with team members.
Manager
Hubbard And Cravens Coffee Company
10.2014 - 08.2015
- Created a welcoming atmosphere by designing an inviting and comfortable seating area.
- Fostered a culture of excellent customer service, resulting in increased repeat business.
- Developed strong relationships with vendors, securing better pricing and delivery terms.
- Improved overall store cleanliness, enhancing the customer experience and garnering positive reviews.
Education
Bachelor of Arts - Journalism, Print
Indiana University Bloomington
Bloomington, IN05.2014
Skills
- SEO Optimization
- Content Writing
- Content Editing
- Market Research
- Strategic Content Planning and Development
- Paid Advertising
- CRM Management
- Social Media Management
- Wordpress Content Management
Timeline
Content Marketing Manager
Keffer Hirschauer LLP
06.2022 - Current
Director of Content Marketing Services
Pinpoint Marketing
08.2021 - 06.2022
Senior Content Writer
Pinpoint Marketing
08.2017 - 08.2021
Content Writer and Editor
CAIRS Solutions / Pinpoint Marketing
08.2015 - 08.2017
Manager
Hubbard And Cravens Coffee Company
10.2014 - 08.2015
Bachelor of Arts - Journalism, Print
Indiana University Bloomington
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