Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
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Colin Lane

Kennesaw,GA

Summary

Driven and dynamic Junior Marketing Associate with a proven track record at ICE (Intercontinental Exchange), enhancing web properties through expert SEO and Google Analytics. Excelled in relationship building and digital content management, significantly improving brand visibility. Skilled in leveraging Google Ads and teamwork to surpass marketing goals.

Overview

4
4
years of professional experience

Work History

Development Intern

Kennesaw State University Athletics
08.2023 - Current
  • Assist in planning and executing game day operations.
  • Design and breakdown the hospitality suite for our donors.
  • Process ticket distribution for VIP's and donors of the university via email. Make follow up calls to confirm receipt of tickets and attendance.


Junior Marketing Associate

ICE (Intercontinental Exchange)
06.2023 - 08.2023
  • Digital Content management of web properties, including SEO (search engine optimization) modifications and web page content.
  • Competitive market analysis of digital experiences
  • Market research
  • SEM (search engine marketing) keyword and content optimization.
  • SEO (search engine optimization) keyword research
  • SEO modification and management
  • AI utilization for SEO


Junior Marketing Associate

ICE (Intercontinental Exchange)
06.2022 - 08.2022
  • Website Analytics and reporting with Google Analytics.
  • Keyword research and ad development with Google Ads (Search Engine Marketing - SEM).
  • Website digital content auditing
  • Brand and creative inventory auditing
  • Project management work flow, automation testing, and coordination with Monday.com
  • Digital Asset Management with the Widen Asset Manager

Junior Marketing Associate

ICE (Intercontinental Exchange)
07.2021 - 08.2021
  • Completed a SWOT analysis for the marketing team to identify how we can get ahead of our competitors.

Management Intern

IVN Sound & Commuincations
06.2020 - 08.2020
  • Office Work: I oversaw pulling permits, filling, and auditing files.
  • On-site Work: Transporting materials to different jobs sites and assisting with building kitchens.

Education

Sports Management

Kennesaw State University
Kennesaw, GA
12.2024

Skills

  • Relationship Building
  • Social Media
  • Photography
  • Content Management
  • Google Analytics
  • Teamwork and Collaboration

Volunteer Experience

  • St. Barbara's Thanksgiving drive, November 2023
  • Atlanta Falcons vs Minnesota Vikings, November 2023
  • T.R.U.S.T KSU/NCNW adopt a mile, October 2023
  • Kennesaw Park and Recreation youth basketball camp, October 2023
  • Atlanta Falcons vs Washington Commanders, October 2023
  • KSU Spring Football game, April 2023
  • KSU Athletics department football, basketball, baseball, track, and graduation. February 2023-May2023
  • St. Barbara's Christmas drive, December 2022
  • St. Barbara's Thanksgiving drive, November 2022

Timeline

Development Intern

Kennesaw State University Athletics
08.2023 - Current

Junior Marketing Associate

ICE (Intercontinental Exchange)
06.2023 - 08.2023

Junior Marketing Associate

ICE (Intercontinental Exchange)
06.2022 - 08.2022

Junior Marketing Associate

ICE (Intercontinental Exchange)
07.2021 - 08.2021

Management Intern

IVN Sound & Commuincations
06.2020 - 08.2020

Sports Management

Kennesaw State University

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Colin Lane