Colin Mackey
Fayetteville,AR
Summary
Strategic business development and client services leader with over 13 years of CPG experience driving revenue growth, building high-performance teams, and managing Fortune 500 client relationships at retail and headquarter sales. Proven success in Walmart partnerships, operational excellence, and delivering multimillion dollar business growth.
Overview
14
14
years of professional experience
Work History
Senior Client Service Executive
R Squared Solutions (Advantage Solutions)
08.2022 - 12.2025
- Drove execution, growth, and operational enhancements of the ADV - Mars Inc relationship nationally across 5 brand portfolios resulting in 16% revenue growth.
- Contribution in creation and execution Mars Ice Cream and KIND Large Format Grocery headquarter sales dedicated sales team responsible for managing $300 million+ in Gross Sales Volume.
- Launched Snickers Hi Protein bars in large format grocery customers coordinating all sales presentations, trade management, forecasting, and deductions.
- Lead best-in-class scorecard tools for KIND, Mars Ice Cream, and Kevin's Natural Foods to track KPI's, identify opportunities and drive HQ execution.
Walmart Business Development Director
SAS Retail Services (Advantage Solutions)
09.2020 - 07.2022
- Built and supervised a department of client service managers responsible for all incremental retail projects at Walmart. The team partnered with manufacturers to develop retail proposals, formalize contracts, manage end to end execution and billing
- Fostered key client relationships at Walmart with Post Consumer Brands, Revlon, Newell Brands, Unilever, Tyson, Bayer, and others contributing $14.5 million in revenue annually.
- Launched partnerships with McCormick, Capital One, LEGO, and Nestle at Walmart contributed $4.2 million in revenue.
- Created a culture of accountability and development that consistently delivered results and enabled upward mobility.
Walmart Senior Business Development Manager
SAS Retail Services (Advantage Solutions)
03.2019 - 08.2020
- While maintaining client management for JM Smucker's and Alcon I mentored three Client Service Managers contributing $8 million in revenue via incremental Walmart retail projects.
- Created a business process to manage projects effectively and provided ongoing guidance for success.
Walmart Business Development Manager
SAS Retail Services (Advantage Solutions)
07.2017 - 02.2019
- Managed key continuity clients for SAS at Walmart with an annual revenue of $9 million including Energizer, JM Smucker's, and Alcon.
- JM Smucker's, the largest Walmart retail client, fostering strong client relationships with Grocery, Pet, and Retail managers driving sales at Walmart through retail activities. Created new processes to record and track freshness on 1 million + points of distribution in grocery categories, reducing unsaleables by 5 to 10%.
- Collaborated with Alcon enhancing their quarterly comac strategy improving display compliance from 40% to 70%.
Associate Business Development Manager
Advantage Solutions
03.2014 - 06.2017
- Elevated role on the Advantage Merchandising Solutions team with client facing responsibilities.
- Summarize results, providing actionable insights back to clients highlighting Walmart expertise and program improvement.
Business Development Specialist
Advantage Solutions
02.2013 - 03.2014
- Joined the Advantage Merchandising Solutions team with a focus on Walmart and Sam's club retail projects.
- Responsible for writing up instructions, survey loads, and reporting for 1,000+ front line reps executing across the full Walmart chain.
- Report progress and actionable insights into retail leadership to drive results.
Leadership Development Associate
Advantage Solutions
06.2012 - 02.2013
- Yearlong rotational program for recent college graduates exposing them to headquarter sales, retail, analytics and insights.
- Responsible for a 12-store retail territory in Parsippany NJ focusing on distribution, new item cut-ins, display execution, and packing out product for entire Advantage client portfolio.
- Shadowed Headquarter sales calls at Wakefern, ADUSA, Jetro, and others.
- I received an offer for a full-time position 4 months early due to performance.
Education
Bachelor of Science in Business Administration - Food Marketing
Saint Joseph's University
Philadelphia, PA05-2012
Skills
- CLIENT AND CUSTOMER LEADERSHIP: Relationship management, strategic business planning, trusted partnerships, winning together
- BUSINESS DEVELOPMENT: RFPs, contract negotiations, revenue expansion, cross-functional collaboration
- SALES GROWTH: Relentless execution, customer centric mindset, bias for action
- OPERATIONS & ANALYTICS: Process Optimization, KPI development, scorecard management, data-driven actionable insights
Timeline
Senior Client Service Executive
R Squared Solutions (Advantage Solutions)
08.2022 - 12.2025
Walmart Business Development Director
SAS Retail Services (Advantage Solutions)
09.2020 - 07.2022
Walmart Senior Business Development Manager
SAS Retail Services (Advantage Solutions)
03.2019 - 08.2020
Walmart Business Development Manager
SAS Retail Services (Advantage Solutions)
07.2017 - 02.2019
Associate Business Development Manager
Advantage Solutions
03.2014 - 06.2017
Business Development Specialist
Advantage Solutions
02.2013 - 03.2014
Leadership Development Associate
Advantage Solutions
06.2012 - 02.2013
Bachelor of Science in Business Administration - Food Marketing
Saint Joseph's University