Colin McGann

• Added positive and reverse pay services for customers in different sectors - private, business, commercial and government banking
• Fulfilled requests of customers including modifying bank account information and deleting accounts
• Became proficient in SMS banking services including RNAN, RNPU, RNPM, and IMI
• Verified work of colleagues by proofreading, making sure data was accurate

• Delivered packages to range of areas in timely, professional manner

Digital Marketing Strategy and Audit

• Performed audit of IGT's iLottery social media and web strategy for competitive SWOT analysis; identified opportunities for IGT to improve enterprise search engine ranking and LinkedIn presence

Enterprise SEO Management

• Performed enterprise level SEO audit; citing where improvement could be made with custom built tracker
• Strengthened SEO ranking for multiple webpages by updating alt tags for images, URL structure, title tags, meta descriptions, H1 tags, and links
• Achieved certification for Enterprise SEO tool, Conductor

Digital Marketing Analytics

• Created executive-level analytics dashboard with key takeaways for different components of business including web, social media, and SEO analytics drawing from multiple sour
• Enhanced corporate social media objectives and prepared plan and architecture for new LinkedIn page using analytics
• Performed ROI analysis on YouTube: tracking follow-up of influencer event, and developed new process for internal video approval and upload with streamlined form.

• Optimized SEO search queries through content updates
• Performed quality assurance on articles in WordPress including making sure affiliate links were working, creating featured images, and affiliate images, and adding in necessary missing details
• Created articles for theme parties including creation of featured image, affiliate links and images.