Colin Reisdorf
Manager - Licensing, Team Inside Sales
Buffalo,NY
Summary
Dynamic and results-driven Manager of Licensed Merchandise with extensive experience in the sports industry, specializing in developing and managing high-performing merchandise strategies that enhance fan engagement and drive revenue growth. Skilled in negotiating licensing agreements, collaborating with top-tier sports brands, and ensuring compliance with league and team standards.
Overview
2
2
years of professional experience
3
3
years of post-secondary education
Work History
Manager - Licensing, Sales
Legends
Buffalo, NY
02.2024 - Current
- Streamlined vendor management processes, reducing production timelines by 40% and ensuring quality standards across all licensed products.
- Managed 30+ key accounts including clients such as the Green Bay Packers, NASCAR, NHRA, and the College Football Playoff.
- Collaborated with 10 internal team members to assist in large-scale projects daily to increase company efficiency.
- Traveled cross-country to meet with clients to develop strong relationships, discuss upcoming initiatives, and further understand the customer, sport, and brand.
Mobile Ticket Team/Gameday Support
Buffalo Bills
Orchard Park, New York
07.2022 - Current
- Troubleshoot 30+ mobile ticketing issues at the gates on game days and other special events.
- Assist Guest Services with gate entry by fans and assist with troubled devices in a fast-paced environment.
- Teach 500+ fans about proactive problem-solving on their own, improving their knowledge and awareness.
- Collaborating with the Buffalo Bills Ticket Office staff to provide one of the best ticketing experiences in the NFL.
Education
Bachelor of Science - Business Administration - Marketing
SUNY At Buffalo
Buffalo, NY 08.2019 - 05.2022
Skills
Team leadership
Operations management
Strategic planning
Decision-making
Timeline
Manager - Licensing, Sales
Legends
02.2024 - Current
Mobile Ticket Team/Gameday Support
Buffalo Bills
07.2022 - Current
Bachelor of Science - Business Administration - Marketing
SUNY At Buffalo
08.2019 - 05.2022
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