Colin Sparaco
Ad Sales & Operations Executive
Summary
Veteran in exceeding revenue goals by implementing operational workflows among multiple departments, capitalizing on all monetization opportunities. Digital strategy thought leader who excels in executing world renowned marketing ideas while delivering measurable results. Experienced people manager who exhibits developmental leadership skills for direct employees. Capable of presenting and translating complex data sets into comprehensible business terms for senior level or C-Suite executives.
Skills
Account Management - Training & Development
undefinedOverview
10
10
years of professional experience
4
4
Years Management Experience
Work History
Senior Director Revenue Operations
The Infatuation & Zagat
New York, NY
11.2019 - Current
- Oversee pre-sale strategy, post sale optimization, client success, content syndication, yield inventory intelligence and monetization
- Implemented programmatic header bidding achieving 100% fill rate
- Developed commerce content opportunities and implemented affiliate revenue partners to diversify ad revenue
- Lead contact for negotiating and implementing 3rd party vendor contracts or services
- Built, distributed and produced virtual events incorporated with multiple technology vendors
Director Digital Sales Operations
Conde Nast
New York, NY
06.2016 - 11.2019
- Lead manager for adaptation and implementation of new CRM tools Adbook and Salesforce
- Pivotal advisor in finance recognition, pricing and execution providing sales support strategy and executions for all sales reps
- Package tentpole marketing or branded content sponsorships with premium targeted distribution leveraging custom social media extensions
- Mastermind with engineering or product teams to transmit promised functionality and reporting
- 94% employee retention rate, veteran in guiding employees through organizational and industry changes
- Visionary in propelling and developing top talent into key open roles within the organization
Account Manager
NBC Universal – NBCSSports.com
New York, NY
12.2013 - 06.2016
- Responsible for full campaign life cycle - pre-sale strategy to post sale implementation & optimization
- Designed, delivered and presented post-sale recap decks
- Executed demo guaranteed video campaigns verified by Nielsen/ComScore to fulfill direct deals or linear liability
- Distinguished experience delivering on globally renowned Olympics and Superbowl sponsorships
Account Coordinator
CBS Interactive - CBSSports.com
New York, NY
05.2011 - 12.2013
- Daily operations contact for campaign deliverables
- Trafficked click through URL's, iframe/JavaScript tags, and VAST /VPAID video tags
- Dynamically inserted live streaming video ads for NCAA March Madness and Superbowl
Accomplishments
2021 - Pace University Lubin School of Business - Design Thinking Advisory Board Invitee
2018 - Conde Nast Strategy & Pricing Tentpole Lead Executive
2017 - Conde Nast Person of the Year Award Recipient
2015 - NBCUniversal Going the Extra Mile (GEM) Award Recipient
2014 - NBCSports Superbowl & Olympics Client Leader
2013 - CBSSports 1st Superbowl Live Stream
2010 & 2011 - Major League Baseball Intern - Corporate Sales & Marketing
Education
Bachelor of Arts - Rhetoric & Communications
State University Of New York
Albany, NY 09.2006 - 05.2010
Timeline
Senior Director Revenue Operations
The Infatuation & Zagat
11.2019 - Current
Director Digital Sales Operations
Conde Nast
06.2016 - 11.2019
Account Manager
NBC Universal – NBCSSports.com
12.2013 - 06.2016
Account Coordinator
CBS Interactive - CBSSports.com
05.2011 - 12.2013
Bachelor of Arts - Rhetoric & Communications
State University Of New York
09.2006 - 05.2010
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