Drafted press releases, media advisories, and social media content to effectively communicate team news, player profiles, and community initiatives to local and national media outlets
Collaborated with numerous parties to ensure consistent messaging across various communication channels, including the team website, social media platforms, and email newsletters
Participated in community events and assisted in organizing player appearances, charitable partnerships, and other community-driven initiatives to strengthen the team's bond with fans and support local causes
Coordinated and promoted concerts and special events at Guaranteed Rate Field, working closely with event organizers, vendors, and sponsors to ensure successful execution
Supervised the name, image, and likeness program (NIL) with collegiate athletes, overseeing the planning, execution, and evaluation of initiatives aimed at promoting the White Sox among university-aged audiences
Conducted market research and analysis to identify opportunities for enhancing the team's visibility and perception within the collegiate sports landscape, developing innovative strategies to engage with students and college sports fans
Media Relations Associate
Chicago Cubs
Chicago, IL
05.2022 - 08.2022
Worked to compile pre-game, post-game and a variety of other team notes, statistics, and other important information for home and visiting media during the 2022 MLB season
Facilitated press conferences and media availabilities between members of the press and media before and after select home and away games
Served as a liaison for press and other visiting league personnel at Wrigley Field, guiding them around the ballpark, press box, and clubhouse while helping them meet with players, coaching staff, members of the front office, and ownership
Developed the "This Day In Cubs History" initiative which made over a century and a half of team history more accessible to fans and the press by compiling decades of noteworthy events into a central location on the team website which were then changed daily and displayed in-game on stadium video boards as well as in game notes and programs
Digital & Strategic Communication Intern
Indiana University Athletics
Bloomington, IN
09.2021 - 05.2024
Executed internal and external day-to-day PR activities for the football, baseball, and men's basketball programs, including PR plan execution and press event creation
Acted as the primary media contact for the football and baseball teams, writing and distributing press releases, media advisories, and broadcast information for both programs
Pitched, coordinated, and covered media interviews, feature stories, and appearances for student-athletes with both local and national outlets
Covered practices, games, media days, pro days, and spring/fall camps to capture content to be used for posts, reels, & stories
Utilized Microsoft Excel to track players' social media handles, follower counts, and verification statuses
Used Sprout Social to schedule posts, monitor engagement, and analyze social media performance metrics
Coordinated with graphic designers to create visually appealing graphics and promotional materials for social media and other digital platforms
Growth Intern
Takes
San Francisco, CA
08.2023 - 12.2023
Participated in regular growth strategy meetings to brainstorm innovative ideas involving user acquisition, engagement, and retention
Established connections with sports enthusiasts and influencers on campuses throughout the Midwest to drive awareness and adoption of the Takes app
Leveraged campus events and organizations to create partnerships that increased the app's visibility among target users
Generated regular reports on growth progress, presenting findings and recommendations to the team leading to a 20% increase in active user engagement within three months
Worked collaboratively with other departments including marketing, design, and development, to align growth strategies with broader company goals
Director of Corporate Relations
Indiana University Dance Marathon
Bloomington, IN
01.2022 - 11.2023
Maintained relationships with hundreds of corporate donors ranging in size from across Indiana and the United States to raise over $500,000 in sponsorship revenue for Riley Hospital for Children in Indianapolis, IN
Leveraged negotiation skills and industry connections for a 40% increase in corporate donations from 2022
Developed a partnership with the Indiana University athletic department that led to the creation of special "IUDM Nights" at select football, men's and women's basketball and men's and women's soccer games that provided a medium for athletes, hospital patients, IUDM members, IUDM sponsors, and fans to interact with one another and learn more about the organization
Created engaging content and ensured that sponsor branding reflected the traits, qualities, and accomplishments aligned with organizational goals
Successfully balanced various roles, from fundraising and partnership development to PR and marketing collaboration, showcasing the ability to manage multiple responsibilities effectively