Colin Nichols

Drove end-to-end program leadership across complex, multi-workstream brand, design, and packaging initiatives for top global CPG, and beverage clients. Managed strategic planning, operational workflows, cross-disciplinary team alignment, and senior-level stakeholder engagement to deliver high-quality work from initial briefing through final mechanicals.

Led some of the agency’s most critical accounts—Kraft Heinz, Diageo, Unilever, Simple Mills, and Anheuser-Busch InBev (ABI)—which collectively represented one-third of the company’s total revenue. Oversaw holistic delivery across brand worlds, design systems, packaging optimizations, innovation pipelines, and creative storytelling. Responsible for team leadership, resource planning, financial stewardship, and ensuring operational excellence within a high-velocity, hybrid studio environment.

• I collaborated closely with our strategy, creative, and business leadership teams to ensure a seamless flow of projects from conception to delivery. I identified new opportunities to enhance efficiency and structure within the teams. Additionally, I actively participated in staffing and resourcing discussions, for e.l.f. Cosmetics Purpose advertising. I created and oversaw complex strategic, purpose, and marketing roadmaps and timelines while serving as the escalation point and problem solver for any project delivery concerns. My focus is on executing integrated purpose work that brought to life various forms of content while maintaining Oberland's purpose-driven approach to business. Spearheaded innovative project management methodologies, fostering a culture of continuous improvement. Developed creative solutions to complex challenges.

• As the Project Management Lead, I spearheaded a national Starbucks campaign celebrating customers' deep connection with hot brewed coffee. Designed to capture the emotional resonance of Starbucks enthusiasts, the campaign aimed to strengthen brand loyalty and drive customer engagement. Despite accelerated timelines, I ensured seamless coordination, timely delivery, and alignment across all departments to execute a successful, high-impact campaign.

• Oversaw multi-channel, integrated marketing campaigns from concept through execution, and reconciliation. Ensured all deliverables aligned with client objectives and brand guidelines. Collaborated with clients to understand their marketing goals, objectives, and target audience. Managing a fully vertically integrated team including client service, creative, strategy, vendors, and media, to ensure the successful execution of campaigns. Developed and managing project timelines, budgets, and resources. Guided and nurtured junior and mid-level producers, serving as their main point of contact for their work streams and growth at the company. Developed tools and processes for the department that aided in project success, profitability, efficiency, and more.
• Workstreams: Everly Life Insurance AOR, Google Devices & Services retail, OpenText: Webroot & Carbonite AOR, e.l.f Beauty and Innovation, Big Dog Naturals Operations and Launch, New Business Initiatives
• Accomplishments:
• Everly Life - Launched a new fully online life insurance brand, inclusive of full rebranding, complete tech stack overhaul, and multi-channel marketing strategy.
• Google - Led pitch and created Madwell's first retail marketing leg.
• ThingMade - Made, managed, developed strategy for Merchandise company partnering with Madwell brands.
• Big Dog Naturals - Launch bespoke shelf stable raw dog food in two months.

• Managed and coordinated multiple accounts to deliver on project scopes and timelines. Oversaw and maintained brand health and financial growth. Collaborated and created new processes with department leads for digital, web, and social clients. Developed new client communication systems, finance trackers, and workflows.
• Clients: COTY, Rimmel London, Sally Hansen, NYColor, Neutrogena, e.l.f. cosmetics, and various other large clientele.

• Executive leader and representative for the union's eastern region (12 states) and all members within. Millennial strategy lead on member growth and territory expansion. Project consultant on union's social media growth as well as provided data input on union book sales and gross revenue totals.

• Oversaw project timelines and execution. Created timelines and processes for digital and social campaigns. Created efficiencies for delivery design and email distribution. Assisted in the implementation of digital project management tools and processes such as Google Docs, Slack, Ad Ops, and JIRA.