COLLEEN STASIUK
Toronto,ON
Summary
B2B media sales professional with 12+ years of experience across digital, broadcast, and out-of-home (OOH) advertising, including direct experience selling programmatic and digital out-of-home (DOOH) inventory. Proven track record building new revenue streams and books of business from the ground up, managing agency and brand relationships, and translating client goals into data-driven, multi-platform proposals.
Overview
15
15
years of professional experience
Work History
Event Sales Manager and Sponsorships
Toronto Star
01.2025 - 07.2026
- Built and managed a brand-new events division from the ground up, launching and selling a portfolio of 20+ annual events with attendee counts ranging from 80 to 1,000+
- Generated over $500K in new revenue streams through sponsorship and event sales across the new portfolio
- Sold and managed sponsorship, event, and advertising partnerships across Toronto Star's properties, including the Toronto AutoShow, TIFF, Wine Club Dinner Series, Top 10 Influencers, Top 100 Restaurants, MaRS Discovery, and the Santa Claus Parade
- Built and maintained relationships with national and local brands, including Jaguar Land Rover, Antigua & Barbuda, Longo's, Arterra Wines, Intact Insurance, Jack.org, and Heidi Health
- Developed and executed branded activations and experiential sponsorships connecting client brands with target demographics through high-profile live and virtual events
- Strategized and delivered virtual content partnerships, including a personal finance Q&A series with The Wealthy Barber and a Leafs playoffs event with Curtis Joseph
- Led activation planning for the Golf & Travel Show, including new experiential formats such as Ladies Night, with sponsor partners
Advertising Account Executive
Stingray Media
01.2024 - 01.2025
- Sold and packaged Digital Out-of-Home (DOOH) and other programmatic advertising as part of integrated, multi-platform client proposals
- Built a brand-new book of advertising business from $0 to $350K+
- Developed tailored, multi-platform advertising proposals aligning client budgets with campaign objectives across Stingray's media portfolio
- Sold and packaged strategic campaigns across radio (including Boom 97.3 and New Country 93.5), streaming audio, in-store/retail media, digital display, video, and Connected TV (CTV)
- Drove new business development through strategic pitching, prospecting, and networking
- Presented data-driven media strategies and campaign concepts directly to business owners, agency buyers, and executive-level stakeholders
Account Executive
Postmedia — National Post / Toronto Sun
11.2014 - 11.2023
- Managed and grew a territory valued at $1.6 million
- Grew new business in the tourism sector from $0 to $250,000+ within 8 months
- Built a sales pipeline through client portfolio management, prospecting, and lead generation
- Consulted with business owners and marketing managers to deliver strategic advertising programs aligned to ROI
- Sold across Google SEM/SEO, social media advertising (Meta, Tik Tok, YouTube), sponsored content, digital display (programmatic, desktop, mobile, tablet), and digital marketing solutions
Account Specialist
Postmedia
10.2012 - 11.2014
Advertising Sales Coordinator
NFL Magazine and Mike Holmes Magazine
04.2011 - 05.2012
Education
Advertising Media Sales
Humber College
01-2011
Skills
- Programmatic Display & Digital Out-of-Home (DOOH)
- New Business Development & Prospecting
- Agency & Brand Relationship Management
- Multi-Platform Media Sales (Broadcast, Digital, CTV, DOOH)
- Strategic Pitching & Proposal Development
- Sponsorship & Event Sales
- Google Ads
- Sponsored Content Program Development
- CRM (Salesforce, HubSpot)
- MS Office / PowerPoint
Timeline
Event Sales Manager and Sponsorships
Toronto Star
01.2025 - 07.2026
Advertising Account Executive
Stingray Media
01.2024 - 01.2025
Account Executive
Postmedia — National Post / Toronto Sun
11.2014 - 11.2023
Account Specialist
Postmedia
10.2012 - 11.2014
Advertising Sales Coordinator
NFL Magazine and Mike Holmes Magazine
04.2011 - 05.2012
Advertising Media Sales
Humber College