Summary
Overview
Work History
Education
Skills
Affiliations
Interests
Timeline
Generic

Colleen E. Burns

Woodside,NY

Summary

Resourceful Vice President with over 20 years of results-oriented experience in business intelligence and operations management. Culturally-sensitive and ethical professional with demonstrated success in developing and implementing optimized solutions. Versatile leader recognized for driving results in collaborative, inclusive manner.

Overview

31
31
years of professional experience

Work History

Vice President Pricing, Inventory and Analytics

TV ONE
New York, NY
06.2016 - Current
  • Managed financial operations specific to linear Ad Sales, overseeing budgeting, forecasting, pricing, and inventory analysis activities.
  • Collaborated with executive team members on major decisions regarding company-wide initiatives, including new system review and implementation guidelines.
  • Analyzed market trends to identify opportunities for growth within existing markets or new ones to establish broader category and demographic base.
  • Spearheaded efforts to enhance customer service processes to maximize revenue through inventory while maintaining quality assurance standards.
  • Formulated policies that improved operational efficiency and productivity, with emphasis on stewardship to drive value.
  • Established performance standards for staff members in order to drive productivity levels up.
  • Created program to promote new managers from within, leading to cohesive leadership structure.
  • Implemented effective communication strategies between management team members and employees at all levels of the organization, and enhanced cross-team partnerships.
  • Ensured compliance with applicable laws and regulations related to operations activities, especially as related to SOX and Audit initiatives.

Senior Director, Ad Sales Finance

DISCOVERY COMMUNICATIONS
01.2008 - 12.2015
  • Directed annual budget process for DCI US Networks portfolio from start of fiscal year through rollup
  • Presented reporting to key stakeholders, including the Head of Ad Sales, CFO, Network General Managers, and Corporate Officers.
  • Led multi-million dollar Networks Ad Sales revenue portfolio’s modeling/analytics process for weekly forecasting
  • Developed and initiated spectrum of budget and forecast models as foundation for DCI’s strategic Revenue Reporting and Analytics
  • Created and enhanced strategic and contextual reporting for the evolving needs of Senior Sales and Finance Management teams.
  • Coordinated with stakeholders across multiple departments to develop innovative strategies for problem solving.

Director, Ad Sales Finance

Discovery Communications
01.2006 - 11.2006
  • Provided oversight of weekly revenue and sales metric reporting for ad sales leadership presentations to DCI senior management.
  • Cultivated and grew key internal senior relationships with the Network Finance/CFO, Sales Management teams, Research, and Corporate Financial Planning & Analysis team.
  • Created a core series of presentations, reports, analytics, and trend-driven materials to service production and distribution to the client base.
  • IT liaison through Business Intelligence tool development for a data warehousing project.

Senior Manager, Ad Sales Finance

DISCOVERY COMMUNICATIONS, LLC
01.2001 - 01.2006
  • Monitored competitor activities to anticipate changes in the industry landscape and design appropriate response measures.
  • Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints.
  • Mentored junior staff in the organization's business processes, customer service standards, and quality assurance protocols.
  • Established effective communication channels between different departments within the organization.
  • Managed a team of 10+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.

Manager, Strategic Sales Services

DISCOVERY COMMUNICATIONS, LLC
01.2000 - 01.2001
  • Created monthly reports for senior management summarizing operational performance metrics.
  • Developed and implemented strategies to increase customer satisfaction and loyalty.
  • Conducted regular meetings with staff to discuss progress and identify areas of improvement.
  • Assessed team member's skillsets and assigned tasks accordingly for optimal efficiency.
  • Coached, mentored and trained team members in order to improve their job performance.

Specialist/Senior Analyst/Analyst

DISCOVERY COMMUNICATIONS, LLC
01.1997 - 01.2000
  • Progressed steadily, assuming a greater organizational role with each new opportunity within ad sales.
  • Coordinated with other departments, including Research and Planning, to ensure efficient workflow processes and rate card creation and maintenance.

Research Analyst

BUENA VISTA TELEVISION
New York, NY
01.1995 - 01.1997

Research Analyst

PETRY TELEVISION
New York, NY
01.1994 - 01.1995

Education

Master of the Arts - History

St. John’s University

Bachelor of the Arts - History/English

St. John’s University

Skills

  • Quantitative/Qualitative Analysis Business Development Resource/Process Management
  • Budgeting Problem Solving Goal Setting/Attainment
  • Multi-unit operations management
  • Market trends and analysis
  • Business growth and marketing strategies
  • Policies and procedures implementation
  • Process improvement strategies
  • Team Building/Leadership
  • Management
  • Business Planning
  • Market research, forecasting and analysis
  • Cross-functional communication
  • Project management
  • Staff retention
  • Quantifiable revenue increases
  • Budget oversight

Affiliations

Alliance for Women in the Media, Member National Association for Multi Ethnicity in Communications, Member

Interests

COMMUNITY SERVICE , Women’s Mentoring Program, Economic Empowerment Mentor Habitat for Humanity, Alabama Disaster Recovery Team Doctors Without Borders, Fundraising Leader, Eric Sheffer Stevens Campaign NY Cares, Fundraising and Projects God’s Love We Deliver, Fundraising and Projects [Type text]

Timeline

Vice President Pricing, Inventory and Analytics

TV ONE
06.2016 - Current

Senior Director, Ad Sales Finance

DISCOVERY COMMUNICATIONS
01.2008 - 12.2015

Director, Ad Sales Finance

Discovery Communications
01.2006 - 11.2006

Senior Manager, Ad Sales Finance

DISCOVERY COMMUNICATIONS, LLC
01.2001 - 01.2006

Manager, Strategic Sales Services

DISCOVERY COMMUNICATIONS, LLC
01.2000 - 01.2001

Specialist/Senior Analyst/Analyst

DISCOVERY COMMUNICATIONS, LLC
01.1997 - 01.2000

Research Analyst

BUENA VISTA TELEVISION
01.1995 - 01.1997

Research Analyst

PETRY TELEVISION
01.1994 - 01.1995

Master of the Arts - History

St. John’s University

Bachelor of the Arts - History/English

St. John’s University

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Colleen E. Burns