Colleen Burton
Broomfield,CO
Summary
Creative, hands-on Marketing Manager with 10+ years of experience working with cross-functional teams and executing high-impact campaigns. Strong copywriting background with a proven record in SEO/AEO strategy. Drove an 83% increase in net revenue through strategic campaigns, operational improvements, and content-led growth. Skilled in product launches, client relationships, and maintaining cohesive brand messaging across all channels.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Sanitas Skincare
Louisville, CO
06.2023 - Current
- Increased D2C net revenue by 83% year-over-year in the past 1.5 years while leading a team of writers, designers, and external agencies to execute strategic campaigns and operational improvements
- Drove a 30% increase in new customer acquisition with an ad strategy I developed, wrote, and oversaw from concept through design
- Led five of the most successful product launches in company history, including one that generated a 500% spike in daily sales; owned content, creative direction, and full cross-departmental coordination
- Boosted average order value by 25% by introducing curated skincare bundles and refining promotional flows
- Secured partnerships with Hard Rock Hotels and Wellbiz Brands, expanding product availability to thousands of locations nationwide
- Spearhead Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) strategy to stay ahead of digital trends—enhancing metadata, PDPs, URLs, and alt text to grow organic traffic and visibility
Freelance Copywriter / SEO & Marketing Strategist
Freelance
Remote
02.2017 - Current
- Wrote search engine optimized (SEO) content that drives conversions for clients across industries, with a focus on wellness, legal, finance, business, and tech
- Created blogs, landing pages, press releases, and email campaigns tailored to brand voice and strategic goals
- Partnered with designers and developers to ensure that the copy aligns with user experience and site architecture.
- Trusted by high-profile clients—including Google Analytics, who regularly featured my content on their official Twitter account
Senior Content Writer / Editor-in-Chief
Sanitas Skincare
Louisville, CO
01.2022 - 06.2023
- Created and edited multi-channel content across email, SMS, blogs, web content, gifting inserts, press releases, and social media, helping drive significant sales growth
- Contributed to a 100%+ increase in conversion rates over several years through clear, benefit-driven messaging and strategic content planning
- Improved email open and click-through rates by 20%+ through refined subject lines, segmentation, and persuasive copywriting
- Served as the sole in-house writer for over a year, helping land major clients and grow the department—eventually managing new team members and scaling content output
- Wrote for all channels, including B2B, D2C, our concept spa, and brand partners—featuring in marketing materials for major clients like Wellbiz Brands and Hard Rock Hotels
Content Writer / SEO Strategist
Peaks Digital Marketing
Denver, CO
02.2020 - 02.2021
- Wrote optimized content—including blogs, landing pages, and press releases—for clients in legal, healthcare, finance, and wellness
- Conducted content audits and applied search engine optimization (SEO) strategies to improve rankings and engagement
- Collaborated with developers to ensure cohesive messaging across website structure, design, and functionality
English Professor
Front Range & Red Rocks Community Colleges
01.2011 - 01.2020
- Taught English composition and literature with a focus on persuasive writing, research, and critical thinking
- Designed original curriculum and facilitated engaging, inclusive classroom environments
- Maintained a 5.0 rating on RateMyProfessors.com based on 14 student reviews
Education
Master of Arts - English
University At Albany
Albany, NY01.2011
Bachelor of Arts - English
University At Albany
Albany, NY01.2008
Skills
- Marketing Strategy
- Copywriting & Content Creation
- Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- Email Marketing (Klaviyo & Mailchimp)
- Team Leadership & Project Management
- B2B & D2C Marketing
- Data & Performance Analysis
- E-Commerce (Shopify)
- Social Media & Digital Campaigns
- Customer Acquisition
- Content Strategy
- Performance Metrics
Timeline
Marketing Manager
Sanitas Skincare
06.2023 - Current
Senior Content Writer / Editor-in-Chief
Sanitas Skincare
01.2022 - 06.2023
Content Writer / SEO Strategist
Peaks Digital Marketing
02.2020 - 02.2021
Freelance Copywriter / SEO & Marketing Strategist
Freelance
02.2017 - Current
English Professor
Front Range & Red Rocks Community Colleges
01.2011 - 01.2020
Master of Arts - English
University At Albany
Bachelor of Arts - English
University At Albany
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