Summary
Overview
Work History
Education
Skills
Volunteer work
Timeline
Colleen Cornell-Casey

Colleen Cornell-Casey

Product Marketing Manager
Philadelphia,PA

Summary

Strategic and results-driven Product Marketing Manager with 9+ years of experience influencing tech teams to build valuable products that directly meet customer needs and developing and executing go-to-market plans. Consistently delivers impactful strategies that drive business value, bridging the gap between business and engineering functions through strong cross-functional partnerships, market trend analysis, customer insights, and deep product knowledge.

Overview

9
9
years of professional experience

Work History

Product Marketing Manager, Recruiting Products

Meta
10.2021 - 05.2023
  • Partnered closely with large cross-functional teams covering engineering, product management, business, data science, user research, legal, compliance, and content and design functions to identify customer insights and deliver innovative go-to-market strategies with thoughtful product positioning.
  • Developed go-to-market strategies for recruiting, interviewing and career services product lines, serving 70k+ Meta employees and millions of Meta candidates.
  • Developed in-product, email, and direct message campaign messaging and communications per launch, as well as knowledge and training resources.
  • Drove awareness and adoption of enterprise products by funneling qualitative and quantitative insights to product partners and leading comprehensive campaigns leveraging user specific, insight-backed messaging. Results include: 10% increase in usage of AI/ML supported candidate sourcing, 56% increase in adoption of structured (consistent and fair) interviewing features, 20% increase in candidate sentiment of online interview assessments, and an 8% improvement in hiring velocity via streamlined candidate evaluation product features.

Director of Product, Jobs Platform

Devex
09.2014 - 10.2021
  • Led product strategy and development of large scale jobs platform for the international development community.
  • Directly managed creative team to generate dynamic marketing content and communication tools for promotional campaigns. Increased revenue by 10% yoy for job posting product line.
  • Conceptualized product roadmaps and implemented marketing strategies for four product lines. Increasing subscribers by +5% yoy for 5 years.
  • Launched online membership for premium news and professional networking. Increased membership by 2x by EOY.
  • Worked collaboratively with developers, executive-level stakeholders, marketing and editorial peers to create and deliver exceptional digital tools and services.

Education

Bachelor of Science - Business Administration, Marketing, Art History

American University, Kogod School of Business, Washington, DC
05.2012

Graduated with the honor of Magna Cum Laude

Beginning Programming: Python

Stanford Continuing Studies, Stanford University, Online
06.2018

Skills

  • Product Strategy and Positioning
  • Competitive and Market Trends Analysis
  • Cross-functional team management
  • Project Management
  • Communications Strategies
  • Multi-Channel Campaigns
  • Qualitative and Quantitative Research
  • Knowledge Base
  • Proficient in Salesforce, Marketo, Zuora, Google Suite, Tableau, Microsoft Excel and Powerpoint

Volunteer work

Art Information Volunteer

National Gallery of Art

Washington, DC

May 2012 - September 2019

Timeline

Product Marketing Manager, Recruiting Products - Meta
10.2021 - 05.2023
Director of Product, Jobs Platform - Devex
09.2014 - 10.2021
American University, Kogod School of Business - Bachelor of Science, Business Administration, Marketing, Art History
Stanford Continuing Studies, Stanford University - , Beginning Programming: Python

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Colleen Cornell-CaseyProduct Marketing Manager