Colleen Dorn

Versatile recruiting and business development leader with over a decade of experience in positions of increasing seniority within the transportation industry. Adaptable, growth-minded, and innovative professional skilled in process improvement, program development/implementation, relationship management, and operational efficiency.

• Strategic Leadership- Marketing & Advertising Onboarding
• Innovative Thinker- Acquisition & Retention
• Marketing- Trade shows & Event Management
• Operational Expertise- Reporting and Analysis/Budget Management

• Company Growth-Increased Driver & Truck count by 16% in 2023.
• Retention Specialist-Leading the industry in low turnover rate year after year.
• Created the Functioning Performance Evaluation -To help cut cost of WC Claims.
• Created the Job Descriptions of the Following: Local Chicago, Carol Stream, Visalia, Dallas, local El Paso driving positions. Company OTR (including McAllen and El Paso), Driver Recruiter, and Processor
• Created Fleet Owner Mileage Incentive Program- To better help out Fleet Owners make more money per mile while also benefiting the company so that the trucks were trying to run as many (safe) miles as possible.
• Weekly Capacity Development Report - Tracking of all Driver/Truck hires and terms as well as tracking our empty trucks nationwide
• Driver Website- Requested and helped create our driver website. Created all verbiage and layout
• 30/60 Review- Created a "check-in" for Recruiting and Operations to use to better communicate with existing drivers to ensure we're keeping them satisfied
• 2ND Review- Created so that when a driver doesn't meet all of our qualifications but they're worth another look. This gives Safety and Operations the chance to review and decide if we should take a risk.
• Created and Implemented our Referral Program- Over 65% of all of our drivers are brought on by referral and/or rehires
• Created Repayment Agreement - If/When a driver owes the company money (loans/cleanliness policy violation/preventable to reimburse company.
• Created and Implemented Online Orientation- In two different parts (reading/signing and dating and then videos followed by a short quiz after each one). Made it easier to bring on drivers no matter where they're homestead may be.
• Application Statistics- Created and report on all incoming apps: source, quality, and difficulty
• Fleet Manager Talking Points- Created a guideline for Fleet MAnagers to introduce them into the company while giving them the important take aways where a driver first comes onboard.
• Cost Per Hire- Consistently lowered our CPH for the last 3 years.
• Created Multiple Pay Comparisons- To ensure that the company is continuing to stay within the market pay conditions so we remain competitive
• Created the Safety & Cleanliness Policy- This was to ensure all of our company drivers are being safe and Clean/professional while on the road.
• Marketing- Created multiple marketing tools: Thank you cards, Birthday notes, rehire postcards, and all driver brochures for driver events.
• Driver Appreciation- Responsible for ordering and/all driver SWAG and planning all driver events at every location.
• Contests- Created multiple contests for our drivers to better help with retention: photo contest/referral contest/ appreciation of staff and other drivers.
• Quarterly Reporting- Every quarter I provide multiple decks/slides in PowerPoint to show growth/retention/turnover and application stats.
• Created Facilitator Checklist- to ensure that all admins provide correct paperwork and items to newly onboarded drivers.
• Created a HOW TO guide for our drivers- Created SOP on how to download certain tracking apps to all of the drivers' iPhone and Androids. Also showed drivers how to not be tracked when not using the apps.
• Created the recruiting bonus structure- To better incentivize our recruiters while adding measures to ensure a longer tenure of drivers.
• Created Open Door Policy- For all drivers that might have issues with Operations and/or Safety. Making sure they're heard without naming them specifically.
• Created and continuously track turnover- Every quarter I provide all of our turnover for the company, fleet drivers, and Owners. Also provided turnover fleet by fleet.
• Drivers- Also responsible for the bulk of all recruiting for the department: Company (local and OTR), Fleet Drivers (filling empty Fleet Owner trucks), and Owners.
• AD HOC- created and still using this excel spreadsheet to show potential Owners how much they can gross/net per week (based on miles, fuel, expenses, and driver pay)