Colleen Farrell
Colorado Springs,CO
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
7
7
years of professional experience
Work History
Executive Marketing Director
Rethink Direct
Tampa, FL
01.2022 - 06.2024
- Developed and implemented comprehensive, integrated marketing strategies to increase brand awareness and market share.
- Mentored and developed marketing team members, fostering a culture of continuous improvement and innovation.
- Planned and produced highly effective experiential marketing events.
- Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities.
- Recruited new team members, trained each new hire in our business strategies, and worked out in the field for hands-on training.
- Mentored marketing personnel on best practices and protocols to maximize productivity.
Sales and Marketing Representative
Tampa Connections
Tampa, FL
02.2021 - 01.2022
- Created and maintained relationships with customers, vendors, and other stakeholders.
- Ensured compliance with applicable laws when selling products or services.
- Prepared reports summarizing sales activity for management review.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Greeted and assisted customers to foster positive experiences.
Account Manager
The Flyer Media Group/ The Clipper Magazine
Tampa, FL
09.2017 - 01.2019
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Conducted market research to identify potential customers.
- Analyzed client data and identified opportunities for growth.
- Managed multiple accounts simultaneously while meeting deadlines.
- Presented product features and advantages to potential customers during sales meetings.
- Collaborated with marketing teams to develop targeted campaigns for account acquisition and growth.
- Hunted for small business owners and built advertising campaigns, managed accounts.
Education
Bachelor of Arts - Mass Communications
University of South Florida
Tampa, FL05-2017
Associate of Arts - Radio And Television Broadcasting
Edison Community College
Fort Myers, FL05-2003
Skills
- Marketing automation
- Promotional planning
- Internal Communications
- Data-driven decision-making
- Sales Enablement
- Content Strategy
- Advertising Management
- Recruiting
Timeline
Executive Marketing Director
Rethink Direct
01.2022 - 06.2024
Sales and Marketing Representative
Tampa Connections
02.2021 - 01.2022
Account Manager
The Flyer Media Group/ The Clipper Magazine
09.2017 - 01.2019
Bachelor of Arts - Mass Communications
University of South Florida
Associate of Arts - Radio And Television Broadcasting
Edison Community College
Similar Profiles
Alexys AybarAlexys Aybar
Receptionist Administrator at Rethink DirectReceptionist Administrator at Rethink Direct
Saniah CrouchSaniah Crouch
Area Business Manager at Rethink DirectArea Business Manager at Rethink Direct
Nyjah BendersNyjah Benders
Sales Team Leader at Rethink DirectSales Team Leader at Rethink Direct
Tyler EdwardsTyler Edwards
IT Specialist (25U Signal Operations Support Specialist) – Army Reserve Aviation at United States Army ReservesIT Specialist (25U Signal Operations Support Specialist) – Army Reserve Aviation at United States Army Reserves
Karli M RyallKarli M Ryall
Protege at FarmersProtege at Farmers