Colleen Grove
Wimauma
Summary
Driven by a results-focused sales strategy and exceptional relationship-building skills. My expertise in sales funnel management and knack for developing effective partnerships have consistently enhanced brand visibility and revenue. I excel in creating strategic solutions that drive success and foster strong internal and external connections.
Overview
11
11
years of professional experience
Work History
Sales Specialist
LCB Senior Living
Norwood
05.2024 - Current
- Streamlined digital implementation of Welcome Home initiative.
- Catalyzed a growth in occupancy percentage from 52% to 91% within seven months.
- Achieved net gain of 44 new residents between June and February amid significant resident turnovers.
- Implemented streamlined protocols for move-in processes.
- Executed quarterly marketing strategies
- Initiated new community partnerships to enhance brand visibility.
- Created detailed quarterly reports on competitor activities.
- Developed effective relationships with community groups aimed at streamlining referrals.
- Maintained presence in the community to meet corporate commitments and enhance investor confidence.
Sales and Marketing Director
81 Oaks Senior Living
Sarasota
10.2023 - 05.2024
- Increased community occupancy from 32% to more than 70% within first two quarters.
- Developed updated procedures for resident move-ins.
- Executed comprehensive marketing strategies on a quarterly basis.
- Fostered community partnerships to enhance brand visibility.
- Produced detailed analysis each quarter to assess competition.
- Coordinated outreach events for prospects and referral partners.
- Built collaborative relationships to facilitate referrals.
Community Relations Director
The Pinnacle at Plymouth Meeting
Plymouth Meeting
01.2022 - 07.2023
- Established lead management within computerized Yardi system.
- Managed CRM and Yardi Voyager system effectively.
- Developed streamlined move-in protocols to enhance operational efficiency.
- Successfully delivered planned marketing initiatives on a consistent quarterly basis.
- Boosted census rate from 39% to 78% by year-end.
- Established partnerships within the community for enhanced brand recognition.
- Prepared and presented quarterly competitive analysis reports.
- Coordinated outreach events targeting prospects and referral partners.
Sales & Marketing Director
The Village at LifeQuest
Quakertown
04.2020 - 01.2022
- Converted manual lead management into computerized CRM system, PCC
- Established and organized move in procedures
- Developed and implemented quarterly marketing plan
- Increased census from 9% to 71% in the first year
- Organized and built sales department from ground up
- Established relationships with SNF’s, hospitals, and local doctor’s offices to build a name in our local community
- Completed all activities needed for sales, including visiting prospects’ homes, conducting initial assessments, contract signings, and created all move-in ASP’s
- Continually improved community occupancy level and revenue production every month
Sales and Marketing Director then Community Relations Director
Brookdale Montgomery then Park Creek Place Senior Living
North Wales
11.2015 - 04.2020
- Boosted revenue by 30% during initial five months in role of Community Relations Manager.
- Focused on recruiting individuals who increased the sales team's overall performance.
- Developed lasting partnerships with various community healthcare facilities.
- Assessed, designed and executed community sales strategies.
- Managed entry and maintenance of STAR database system.
- Maintained full occupancy levels consistently along with generating wait lists.
- Boosted occupancy rate from 74% to 100% in six months.
- Ensured up-to-date documentation within SIMS.
- Organized and executed sales-related tasks, such as home visits and initial assessments.
- Participated in external events to boost community awareness.
- Increased revenue output by refining community occupancy plans to match strategic goals.
- Managed community outreach initiatives successfully.
- Coordinated weekly site visits to hospitals and competitors.
Interim Executive Director
Park Creek Place Senior Living
North Wales
01.2019 - 05.2019
- Handled dual roles efficiently, including Community Relations Manager duties.
- Maintained adherence to state-mandated regulations.
- Oversaw performance across clinical, dining, maintenance, and life enrichment departments.
- Streamlined recruitment efforts by managing job fairs for new hires.
- Evaluated daily overtime expenditures to optimize cost control.
- Examined P&L data to find ways to achieve budget and revenue goals.
- Developed and introduced streamlined transportation policy enhancing community efficiency.
- Provided monthly state-required training to all employees.
- Organized regular meetings with managers to maintain goal-oriented teamwork.
- Coordinated and participated in all care plan meetings.
- Resolved conflicts among employees, residents, and family members to ensure community trust.
- Created action plans alongside department managers, focusing on employee and resident satisfaction.
- Designed efficient employee incentive program enhancing staff morale.
Interim Director of Sales
Hidden Meadows on the Ridge
Sellersville
07.2015 - 11.2015
- Achieved a rapid increase in occupancy from 84% to 100% over a three-month period as interim director.
- Ensured precise and current data entry within Market Minder.
- Oversaw assigned leads in Eldermark senior database.
- Exceeded all performance metrics from calls to appointments and deposits to move-ins.
- Managed both long-term and short-term waitlists effectively.
- Facilitated residents' and families' transitions to community-based living.
- Developed comprehensive web content for both social media and the community's site.
- Developed comprehensive relationships with essential referral channels within healthcare institutions.
Sales Assistant
Hidden Meadows On the Ridge
Sellersville
05.2014 - 11.2015
- Directed the launch of new Memory Care community, attaining full occupancy within slightly over a year.
- Adopted and executed sales procedures, tools, and documentation to manage both external and internal sales duties.
- Enhanced community visibility through active participation in external events.
- Engaged regularly with residents, families, and professionals to generate consistent lead opportunities.
- Achieved sales closure through tailored assistance to prospective residents and family members.
Business Office Manager
Hidden Meadows on the Ridge
Sellersville
10.2013 - 05.2014
- Assessed staff performance to carry out yearly evaluations.
- Built and managed an effective administrative team by offering consistent coaching and motivation.
- Implemented workflow processes to enhance office personnel efficiency.
- Directed office supply inventory activities to maintain efficient ordering and stocking systems.
- Developed inaugural employee manual encompassing training guidelines and development strategies.
- Enhanced bill payment timeliness through development of flexible payment plans for residents.
Education
Computer Applications Specialist - Computer Application
CHI Institute
Southampton, PA07-1998
High School Diploma -
Central Bucks High School West
Doylestown06-1996
Skills
- Highly dependable
- Excellent attention to detail
- Excellent at building relationships internally and externally
- Positive and upbeat
- Excellent closing skills
- Results-Focused Sales Strategy
- Goal-oriented
- Extensive personal network
- Strong interpersonal skills
- Relationship selling
- Sales solution development
- Closing techniques
- Objection handling
- Sales presentations
- Sales expertise
- Sales funnel management
- Sales training
- Upselling and cross selling
- Customer service and care
- Inquiry handling
- Sales process optimization
- Competitor analysis
- Deal structuring
- Influencing skills
- Pipeline management
- Relationship building
- Sales forecasting
Accomplishments
- A Place for Mom, Highest Number of APFM Referred Move-Ins in Assisted Living 2017
- LCB Senior Living, Diamond Award
- LCB Senior Living, Ruby Award
- LCB Senior Living, Awarded within the first 2 months of being Sales Specialist - Highest awards the company offers
Credentials
- CDP
- DP-NC
Prior Work History
Worked in two hospitals in the ICU and IMU units. Continued my career in doctors offices as a part time employee.
Timeline
Sales Specialist
LCB Senior Living
05.2024 - Current
Sales and Marketing Director
81 Oaks Senior Living
10.2023 - 05.2024
Community Relations Director
The Pinnacle at Plymouth Meeting
01.2022 - 07.2023
Sales & Marketing Director
The Village at LifeQuest
04.2020 - 01.2022
Interim Executive Director
Park Creek Place Senior Living
01.2019 - 05.2019
Sales and Marketing Director then Community Relations Director
Brookdale Montgomery then Park Creek Place Senior Living
11.2015 - 04.2020
Interim Director of Sales
Hidden Meadows on the Ridge
07.2015 - 11.2015
Sales Assistant
Hidden Meadows On the Ridge
05.2014 - 11.2015
Business Office Manager
Hidden Meadows on the Ridge
10.2013 - 05.2014
Computer Applications Specialist - Computer Application
CHI Institute
High School Diploma -
Central Bucks High School West
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