Colleen Hoernig

Built and expanded the US B2B sales team based in Phoenix by 3x within one year of its inception.

• Responsible for multiple teams, including AE, SAE, and Account Management.
• Focused on expanding our B2B subscription model, customer base, and increased revenue growth by 2x in a year and a half.
• Stepped in as interim VP of US B2B Sales, reporting to our Global Head of B2B, in April 2025.

Developed sales plans, strategies, and objectives to achieve team goals and revenue objectives in a B2C sales process.

• Directly managed managers and led a team of 60 pre-sale representatives.
• Promoted fast along with working strategically to understand complex staffing needs.
• Also oversaw our BPO team to grow it's team by 30%.

Managed managers while strategically creating a go to market plan to expand to top Enterprise Corporate businesses and capture higher amounts of GOV per partnership.

• 256% to goal for 2022 winning Hall of Fame (President's club) for Top Manager
• Q3 2022 we closed our biggest DoorDash for Work deal netting over 40 million in annual GMV
• Brought each ADR's ROI up to 1.7 million per year.

Responsible for multiple teams in both the pre and post sale organization including a SDR, SMB, and ENT ADR team.

• Focused on pushing up market to begin expanding businesses
• Strategic approaches to increase GMV and penetration with in new/existing business.
• Hall of Fame (President's Club) for 2022

Built our Phoenix DoorDash for Work team from the ground up to focus on negotiating B2B partnerships between corporate businesses and DoorDash

• Focused on selling food and wellness benefits for business to provide to their employees.
• With in a year this team rapidly expanded to be brining in 2 million dollars a quarter of GMV.

Developing team members to become top performers and be promoted to the next stage in their career while consistently adding new Account Executive to my team.

• Average 135% to goal as a team
• Created and ran our Strategic Account Executive team while simultaneously taking on 10% projects with in our org.

Hired and developed a team to help grow both our Mountain Region and Texas Region.

• Achieved goals by coaching and training Account Executives to be 1% better everyday
• Strong collaboration with local teams to exceed goals and launch new submarkets

Responsible for consulting with partners to develop their account by added marketing, weblinks, pick up, and other seasonal promotions.

• Being one of the founding members of the ADR team I developed scripting and training for the team and incoming reps.
• First person to train an outside hire and I was looked at as the subject matter expert on the team.

Negotiated contracts, closed agreements and supported sales team in new product launches.

• Became the top performing rep with in one month in my first sales job ever.

As the founding member of the Activations Team I develop the process/structure of the team along with being responsible for activating merchants to receive orders through the site.

• Responsible for ordering and shipping all hardware/tablet to our merchants developing a partnership with Best Buy.
• Developed and trained all new hires

Traveled across the United States and Internationally to run events, be a Master teacher, run clinic, Judge National and World Wide Competitions, and be an Ambassador for teams traveling to the United States for events.

Opened and developed a Cheer and Dance Facility in Guangzhou, China. In charge of marketing, developing business plans, training the staff, and instructing the customers.