Summary
Overview
Work History
Education
Skills
Timeline
Generic

Colleen Issel-Tyler

Ann Arbor,MI

Summary

Driven Franchisee and former Social Media Marketing Director, I excel in business development and operations management. Leveraging skills in franchise relations and teamwork, I've successfully enhanced brand awareness, negotiated favorable commerical terms, and spearheaded effective marketing campaigns, significantly improving customer engagement and operational efficiency. Collaborative leader with dedication to partnering with Team Members to promote engaged, empowering work culture.

Overview

7
7
years of professional experience

Work History

Franchisee

Pure Barre
09.2021 - Current
  • Multi-Unit Owner
  • Managed day-to-day operations, overseeing staff scheduling, inventory management, and financial reporting.
  • Coordinated successful promotional events aimed at increasing brand awareness and attracting new clientele to the franchise location.
  • Built strong relationships with suppliers, negotiating favorable terms and ensuring timely delivery of products and services.
  • Ensured compliance with all franchisor requirements, maintaining high standards in service quality and customer retention.
  • Optimized staffing levels during peak hours to ensure optimal customer service while minimizing labor costs during slower periods throughout each day.

Social Media Marketing Director

Brown & DeLine
07.2017 - 01.2024
  • Improved customer engagement through the creation of targeted content and campaigns on various platforms.
  • Managed a team of social media specialists, ensuring consistent messaging and tone across all channels.
  • Implemented effective paid advertising campaigns, resulting in increased reach and conversions.
  • Spearheaded crisis management efforts, addressing negative feedback swiftly while maintaining professionalism in public communications.

Education

Bachelor of Science - Communications

University of Arizona
Tucson, AZ
09.2019

Skills

  • Franchise Relations
  • Business Development
  • Teamwork and Collaboration
  • Operations Management
  • Business Networking

Timeline

Franchisee

Pure Barre
09.2021 - Current

Social Media Marketing Director

Brown & DeLine
07.2017 - 01.2024

Bachelor of Science - Communications

University of Arizona
Colleen Issel-Tyler