Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Colleen Johnson

Denver,CO

Summary

Marketing Coordinator with 5 years of experience in the field. Has a creative mindset and excellent communication skills, which are essential for developing effective marketing campaigns and building strong relationships with clients. Resourceful in finding innovative solutions to challenges and adapting to changing market trends. A proven track record of successfully executing marketing strategies and driving business growth.

Effective Marketing Communications Manager handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.

Innovative and forward-thinking [Job Title] with history of spearheading highly successful, cohesive and focused marketing campaigns and branding initiatives. Offers multifaceted skills in communications and strategic planning honed in demanding [Type] environments. Accomplished in driving competitive growth and consistently achieving targets.

Passionate [Job Title] driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.

Highly organized and detail-oriented professional passionate about executing exceptional events that achieve established goals. Experience with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. CStrong communicator and negotiator able to foster relationships with key stakeholders and vendors.

Experienced [Job Title] with expertise in event planning, budgeting and management. Develops successful promotional campaigns and creates effective marketing and advertising materials. Keeps up with latest trends and techniques in event planning industry and maintains proficiency with industry software and tools.

Overview

7
7
years of professional experience

Work History

Operations Agent

Southwest Airlines
03.2022 - Current
  • Responsible for providing legendary customer service and maintaining positive relationships with all internal and external customers
  • Collaborate with all operational departments to ensure on-time departures and quick turnarounds
  • Assist in the development and implementation of new operational processes to improve efficiency and reduce costs
  • Assisted in the Southwest Airlines Command Center operations as one of the few Operations Agents in charge of communicating with Pilots, assisting with daily operational problems, and communicating among all departments in both Denver and Southwest Airlines Headquarters
  • Assist in the training of new and current employees to ensure a consistent operation
  • Ensure compliance with all safety and security policies and procedures.
  • Improved ground operations efficiency by streamlining processes and implementing best practices.
  • Enhanced customer satisfaction levels with exceptional service during check-in, boarding, and disembarking processes.
  • Enhanced on-time performance by efficiently managing aircraft turnaround processes.
  • Reduced customer complaints by providing exceptional service to passengers and promptly addressing concerns.
  • Streamlined communication between various airport departments, ensuring smooth operations and timely flight departures.
  • Provided comprehensive training to new Airport Operations Agents, fostering a skilled workforce capable of handling diverse tasks effectively.
  • Managed irregular operations such as flight delays or cancellations proactively, minimizing negative impacts on passengers and overall operations.
  • Liaised with air traffic control for coordinating take-offs, landings, gate assignments, and other essential activities vital for smooth airport functioning.

Marketing Contractor (Part-Time)

Barre Forte
05.2021 - 03.2022
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Assist in the development and implementation of the company’s brand strategy
  • Create and manage online advertising campaigns to increase brand awareness and drive traffic to the company’s website
  • Developed strategy to generate in-person studio memberships previously suspended due to COVID-19 restrictions
  • Develop and execute a referral program to incentivize current members to refer new customers to the studio
  • Identify and collaborate with local influencers to promote the studio and increase brand awareness in the community.
  • Increased brand awareness by implementing strategic marketing campaigns and utilizing social media platforms.
  • Developed engaging content for promotional materials, leading to increased customer interest and sales.
  • Managed client accounts, resulting in long-lasting business relationships and consistent contract renewals.
  • Conducted market research, identifying target audiences and optimizing marketing strategies accordingly.
  • Analyzed marketing data to identify trends and adjust strategies for improved performance.
  • Optimized website content using SEO best practices, driving organic traffic and higher search rankings.
  • Designed eye-catching graphics for use in digital advertising campaigns, attracting new customers and increasing click-through rates.
  • Implemented influencer partnerships, expanding reach and generating buzz around products or services.

Office Administrator

Home Security Centers
01.2021 - 01.2022
  • Developed billing system and process to notify customers via email, phone, or mail, depending on preference
  • Introduced process to automate annual renewals, reducing the unnecessary workload of the previous process
  • Implement and maintain an efficient inventory management system for office supplies and equipment
  • Develop and implement training programs for new office staff members to ensure a smooth onboarding process.
  • Streamlined office processes by implementing efficient organizational systems and digital tools.
  • Enhanced team collaboration with the establishment of clear communication channels and guidelines.
  • Boosted productivity by prioritizing tasks, managing schedules, and coordinating meetings for staff members.
  • Increased customer satisfaction through professional handling of inquiries and prompt resolution of issues.
  • Aided in employee onboarding through training new hires on office procedures, software applications, and company policies.
  • Assisted in event planning efforts for company gatherings, conferences, or workshops to enhance employee engagement and networking opportunities. (CRUMBS)

Marketing Coordinator

Crumbs Catering
02.2017 - 05.2021
  • Scheduled, planned, and set up catering events in collaboration with owners and clients
  • Delivered exceptional service to over 200 customers monthly, building brand loyalty through support with wayfinding, product information, and purchase processing
  • Managed and redesigned the company’s website, resulting in a 43% increase in views
  • Increased sales by 37% through social media, mass messaging, and SEO
  • Expanded customer views by 53% and followers by 30% through effective marketing strategies on social media platforms such as Facebook, Instagram, LinkedIn, and Google Business
  • Developed an inventory system for the head chefs, improving productivity and time management
  • Developed and implemented training programs for new employees, resulting in a 60% increase in average tenure
  • Implemented a time tracking system for employees to ensure accurate recording of hours worked and streamline payroll processes.
  • Enhanced brand visibility by developing and implementing targeted marketing campaigns.
  • Increased customer engagement through the creation of compelling social media content and strategies.
  • Improved website traffic with the implementation of SEO best practices and keyword research.
  • Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Implemented metrics-driven reporting to analyze campaign performance and inform future decision making.
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
  • Managed CRM database to maximize customer outreach efforts and strengthen client relationships.

Barista/Bartender

Courtyard Marriott
03.2019 - 01.2020
  • Provide exceptional customer service and promote a welcoming and friendly atmosphere for guests
  • Prepare and serve specialty Starbucks coffee beverages and nightly alcoholic beverages to customers, ensuring a high level of quality and customer satisfaction
  • Develop and implement training programs for new baristas/bartenders to ensure they have the necessary skills and knowledge to provide excellent customer service and create high-quality beverages and food
  • Manage inventory and stock levels to ensure the availability of necessary ingredients and supplies for both the bar and coffee station.
  • Enhanced customer satisfaction by efficiently preparing and serving high-quality beverages.
  • Maintained a clean and organized workspace for optimal productivity and safety.
  • Increased repeat business by providing exceptional customer service and building rapport with patrons.
  • Streamlined order processing through accurate cash handling and efficient use of the point-of-sale system.
  • Reduced wait times for drinks by efficiently managing the bar area and prioritizing orders.

Marketing Intern

The Point Group
05.2018 - 08.2018
  • Assist in the development and execution of marketing strategies to increase brand awareness and drive customer engagement
  • Consistently staying up-to-date with the latest trends, techniques, and best practices in social media marketing to bring fresh ideas and strategies to client campaigns
  • Conduct market research to identify target audience and market trends for clients in healthcare, technology, and senior living
  • Collaborate with team members to create and implement innovative marketing campaigns and initiatives that align with client objectives and drive results
  • Assist in managing and optimizing digital advertising campaigns to drive customer acquisition and increase ROI.
  • Boosted brand awareness by developing creative marketing strategies and campaigns.
  • Enhanced social media engagement through regular posting and audience interaction.
  • Analyzed website traffic data using Google Analytics to improve user experience and increase online visibility.
  • Coordinated with graphic designers to produce visually appealing advertising materials for print and digital media.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.

Education

Bachelor of Science - Marketing

Louisiana Tech University
Ruston, LA
05.2021

Skills

  • Communication
  • Leadership
  • Scheduling Coordination
  • Adaptability
  • Project Management
  • Time Management
  • Problem Solving
  • Data Analysis
  • Customer Service
  • Event Planning
  • Media Relations
  • Campaign Development
  • Market Analysis

Timeline

Operations Agent

Southwest Airlines
03.2022 - Current

Marketing Contractor (Part-Time)

Barre Forte
05.2021 - 03.2022

Office Administrator

Home Security Centers
01.2021 - 01.2022

Barista/Bartender

Courtyard Marriott
03.2019 - 01.2020

Marketing Intern

The Point Group
05.2018 - 08.2018

Marketing Coordinator

Crumbs Catering
02.2017 - 05.2021

Bachelor of Science - Marketing

Louisiana Tech University

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Colleen Johnson