Colleen Lafferty
Bloomfield Hills,MI
Summary
Grateful Visiting Professor at Oakland University and entrepreneurial Owner at Maiorana + Partners, Ltd., I excel in integrated marketing and client relationship management. Leveraging team leadership and business development skills, I've fostered relationships at Oakland University and in the local community to positively impact student and client success.
Overview
35
35
years of professional experience
Work History
Visiting Professor
Oakland University
09.2024 - Current
- Worked closely with students to encourage the creative development of integrated marketing plans for clients...both at the University and in the Community.
- Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback. Regularly checked-in with students...both in-person and online.
- Collaborated with fellow faculty members on curriculum for students in advertising and project-based courses.
- Participated in professional development to better understand e-learning skills and tools as an instructor.
- Invited professionals in the field of advertising and marketing to speak to students about various subjects related to coursework...both in-person and online.
- Implemented multimedia resources to enhance the delivery of course materials.
Owner Maiorana + Partners, Ltd.
Maiorana + Partners, Ltd.
01.1990 - Current
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Delivered exemplary service and solid results to media partners and clients that exceeded expectations.
- Specialized in data offerings, digital and programmatic solutions and creative programs.
- Successfully communicated client needs to drive results.
Education
BBA - Marketing
University of Michigan
Dearborn12-1982
Skills
- Customer Relations
- Integrated Marketing
- Small Business Operations
- Business Development
- Client Relationship Management
- Team Leadership
- Account Management
- Strategic Planning
Inducted into the Advertising Hall of Fame in New York, 2010
I am truly humbled to be included among esteemed professionals whose work has shaped the landscape of advertising. This prestigious honor reflects my commitment to creativity, innovation, and excellence in advertising. Being part of this distinguished group inspires me to continue pushing the boundaries and to share my knowledge and passion with others.
Board of Directors; Chairperson, Programs Committee, Adcraft Club of Detroit, 2015-2018
Served on the Board of Directors for the Adcraft Club of Detroit, the oldest advertising club in the United States. As a Chairperson of the Programs Committee, I organized engaging events featuring prominent speakers, including Dr. Oz, Sheryl Sandberg from Meta, and other influential leaders in the advertising industry.
Timeline
Visiting Professor
Oakland University
09.2024 - Current
Owner Maiorana + Partners, Ltd.
Maiorana + Partners, Ltd.
01.1990 - Current
BBA - Marketing
University of Michigan
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