Summary
Overview
Work History
Skills
Application Proficiency
Accomplishments
Certification
Websites
References
Timeline
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Colleen Norris

Willoughby Hills,USA

Summary

Highly efficient and detail-oriented professional with a strong focus on sales administration. Proven ability to manage financial, employee, and office records meticulously. Known for respectful and articulate communication with team members, managers, and clientele. Skillfully coordinates teams and tasks to achieve daily objectives, leveraging expert time management strategies. A versatile and adept multitasker with over 15 years of successful experience in sales and administration within the hospitality industry.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Multi-Market Sales Manager

Dave & Buster's, Inc.
REMOTE, USA
06.2022 - Current
  • Manage corporate lead re-booking and prospecting initiatives utilizing Salesforce database and ZoomInfo
  • Build and maintain a robust sales pipeline, facilitating consistent progress towards revenue targets and growth objectives.
  • Orchestrate the full cycle of sales processes, including prospecting, cold calling, and appointment setting
  • Track and reported daily, weekly, and monthly outbound prospecting and sales metrics in our CRM system
  • Foster strategic relationships with key decision-makers in target companies, leveraging industry expertise and consultative sales techniques to discern unique business needs.
  • Devise and execute outbound sales strategies, focusing on identifying high-potential customer segments and industries benefiting from event and meeting services
  • Evaluate CRM data to sustain follow-up with potential clients and revive dormant leads
  • Conduct comprehensive market research and deliver competitive analysis reports.
  • Prepare, negotiate, and finalize sales contracts, aligning customer requirements with meeting and team-building activities and services.

Director of Sales

Courtyard by Marriott
BEACHWOOD, OHIO, USA
12.2019 - 02.2022
  • Drove substantial sales growth through strategic relationship management and proactive sales methodologies
  • Created SOPs and rebuilt sales procedures for team
  • Increased group sales 5%-7%+ each year of employment
  • Skillfully addressed unique and recurring customer concerns to foster loyalty and optimize operational efficiency
  • Closed sales effectively by employing customer-focused quotes, proposals, and proficient contract management techniques
  • Monitored evolving customer buying behaviors, market dynamics, and competitor activities to adapt strategies and achieve sales objectives
  • Established ambitious sales targets, orchestrated deployment strategies, and formulated comprehensive go-to-market plans to maximize revenue opportunities
  • Conducted extensive market research to analyze competitors' hotel room rates, informing strategic pricing decisions for optimal revenue management
  • Participated in local networking events to expand professional contacts, nurture relationships with potential clients, and stay informed about industry trends and opportunities.

Corporate Sales Manager

Embassy Suites by Hilton
INDEPENDENCE, OHIO, USA
12.2018 - 12.2019
  • Planned and executed promotional events while actively engaging with the local community to strategically boost sales growth
  • Oversaw corporate customer relations, guaranteeing swift resolution of issues and maintaining superior levels of client satisfaction
  • Partnered closely with executives from Hilton and Aimbridge Hospitality to craft and monitor annual budgets, securing alignment with strategic objectives
  • Achieved consistent surpassing of monthly and quarterly sales targets through strategic planning and execution
  • Facilitated and coordinated sales calls with prospective clients to effectively drive revenue and occupancy rates for the hotel.

Senior Sales Manager

Hilton Garden Inn
MAYFIELD, OHIO, USA
12.2014 - 12.2018
  • Directed key accounts, promoting growth through new business development, rigorous market research, and proactive sales prospecting.
  • Achieved the position of top sales manager, consistently generating the highest revenue within a team of seven throughout each year of employment.
  • Developed comprehensive standard operating procedures (SOPs), email templates, and local marketing materials for sales and operations teams, successfully implementing them across multiple properties following endorsement by senior management, fostering uniformity and effectiveness in employee operations and client communications
  • Managed customer relationships, ensuring satisfaction through effective communication and meticulous logistical oversight.
  • Strategically managed revenue streams and operational logistics to optimize profitability and client outcomes
  • Crafted client proposals and meticulously maintained event records to guarantee accurate documentation and seamless execution
  • Cultivated enduring partnerships with internal and external stakeholders, facilitating successful event planning and execution
  • Led sales and marketing endeavors for product launches, devising comprehensive strategies encompassing sales tactics, distribution channels, and media outreach.

Event Coordinator

Fox & Hound Restaurant Group
MAYFIELD HEIGHTS, OHIO, USA
01.2002 - 12.2014
  • Managed the administrative aspects of event planning, including contract negotiation, fee collection, booking logistics, and promotional activities
  • Orchestrated seamless coordination of florists, photographers, videographers, musicians, officiants, and other participants throughout all stages of rehearsals, pre-ceremony, ceremony, and reception events
  • Developed and adhered to detailed event timelines to support smooth execution and client satisfaction
  • Selected and procured decor and event materials to align with client preferences and event themes
  • Solicited client feedback to assess event outcomes, identify areas for enhancement, and establish ongoing service excellence
  • Organized and executed both corporate and social events, prioritizing exceptional customer service and satisfaction
  • Consistently achieved top national rankings in event coordinator sales within the company through effective planning, execution, and client relationship management.

Skills

  • Sales Administration
  • Organization
  • Strategy
  • Process Improvement
  • Data Entry
  • Performance Tracking
  • Pace Reports
  • Forecasting
  • Communication
  • Department Cross-Functional Collaboration

Application Proficiency

  • Microsoft Suite
  • Google Workspace
  • Salesforce Lightening
  • Salesforce Delphi
  • ZoomInfo
  • STS Cloud Based Booking CRM
  • Amadeus Meeting Broker
  • RFP Distribution
  • Speed RFP
  • CVENT RFP Management
  • Knowland Meeting and Event Intelligence
  • Workday, Inc.
  • OnQ CRM (Hilton)
  • Fosse CRM (Marriott)
  • Cisco Finesse / Jabber
  • Micros POS
  • Aloha POS

Accomplishments

  • Employee of the month 5 times throughout my employment at Hilton Garden Inn
  • SME Networking Star - Cleveland, Ohio 2014
  • Earned "TOP DOG" award, (top sales coordinator of the year) 4 separate years during my employment at Fox & Hound
  • Have won multiple sales contests at each place of employment

Certification

  • Certified Travel Associate (CTA)
  • Project Management Professional (PMP)
  • Google Analytics Certification

References

References available upon request.

Timeline

Multi-Market Sales Manager

Dave & Buster's, Inc.
06.2022 - Current

Director of Sales

Courtyard by Marriott
12.2019 - 02.2022

Corporate Sales Manager

Embassy Suites by Hilton
12.2018 - 12.2019

Senior Sales Manager

Hilton Garden Inn
12.2014 - 12.2018

Event Coordinator

Fox & Hound Restaurant Group
01.2002 - 12.2014

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Colleen Norris