Colleen Scanlon
Long Beach,NY
Summary
Motivated executive with 20+ years experience marketing to women consumers in prestige and lux beauty industry. Focused on developing strategic, focused distribution & marketing plans with retail, digital and editorial platform partners. Innate ability to leverage strengths of inter-departmental groups and agencies, fostering creative collaboration. Invests in daily efforts to improve team talent with ongoing feedback and professional growth discussions.
Overview
24
24
years of professional experience
Work History
Interim VP Corporate Head of Commercial
Estee Lauder Companies Inc
2024.02 - Current
- Spearhead cross-functional initiatives across brand portfolio and departments to achieve business goals with all North America Retail Partners ($5B+ Retail Sales)
- Align organizational objectives within company matrix to increase business growth and integrate work strategies.
- Cultivate a high-performance culture for Key Account Team setting clear expectations, providing regular feedback, and recognizing achievement.
Executive Director, Key Account Management, Ulta
Estee Lauder Companies Inc
2019.12 - 2024.01
- Responsible for driving strategy and delivering against sales goals and portfolio objectives for ELC brands at Ulta (over $1B retail sales, with double-digit 5-yr CAGR)
- Single point of contact for corporate partner relationship and initiatives, inclusive of term negotiations, aligned growth goals and marketing strategies
- Negotiated terms and guided streamlined launch for new channel, Ulta @ Target with 6 ELC brands
- Continue to drive partners and brands to embrace new ways of working and innovation online and in stores
Executive Director, Account Management
Tom Ford Beauty
2017.01 - 2019.12
- Business owner: responsible for sales strategy, sku assortment & forecasting, as well as marketing & events plan development and execution for top retailer accounts (Sephora, Nordstrom, Bloomingdales, launched brand at Ulta Beauty)
- Forged strong relationships with global creative partners, providing business cases as needed to aquire critical support and/or decision rights to drive innovation and meet aggressive growth goals
Executive Director, Head of Consumer Marketing
Estee Lauder
2006.01 - 2017.01
- Promoted to net new strategic organizational role, merging independent departments of national and retail advertising together for holistic regional media approach
- Oversaw financial management of up to $100M annual media budget, ensuring fiscal responsibility. Drove evolution to digital first mindset with strategic changes from print to digital tactics to enhance budget efficiencies. "Doing more with less YOY"
- Guided staff through periods of organizational change, maintaining morale and engagement during transitions
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition. Evaluated program outcomes using data-driven metrics, identifying areas for improvement and implementing targeted optimizations
- Cultivated and leveraged lasting relationships across all online media and publishing partners ensuring close collaboration and incremental added value in program exosures
- Worked closely with organization and cross functional leadership to guide brand strategy
- Managed concurrent agency teams, negotiating contracts and fostering a collaborative work environment for increased productivity.
- Strengthened internal communication channels with key global stakeholders to facilitate needed local asset development within the brand
- Aligned department vision, goals, and objectives with company and brand strategy to achieve consistently high results.
- Implemented innovative marketing strategies to raise brand awareness and drive revenue growth.
Director, Retail Marketing & Promotions
Estee Lauder
2002.01 - 2006.01
- Responsible for NPL sell-in and creating tailored marketing support plans for all retail partners
- Build regional seasonal advertising budgets and guidelines by retailer for field programming executives
- Operate as brand steward to approve all omni-channel advertising exposures launched for the brand
- Drive financial discipline by developing internal capabilities in the team for ROI optimization
- Developed high-performing teams and mentored multiple talented direct reports to promotions within the company in digital and trade marketing
Manager, Retail & Spa Marketing
ESTEE LAUDER
2000.01 - 2002.01
- Managed the marketing and operations of nine spas and two freestanding retail stores in the U.S. and Canada, representing $14 million dollars in volume.
Education
Estee Lauder Companies @ Bryn Mawr North America Regional Leadership Program
06.2019
Estee Lauder Companies @ Vassar Global Professional Development Program
06.2006
State University of New York At Geneseo - BA Degree in Psychology
06.1996
Bronx High School of Science, New York
01.1992
Skills
- Strategic Thinking
- Creative Ideation
- Collaborative Relationships
- Problem Solving
- Talent Development
- Business Acumen
- Project Management
- Digital Innovation
- Executional Excellence
Awards Honors Clubs
- Cosmetic Executive Women - Beauty's Top Talent Award (2014)
- Active CEW Mentor
- Advertising Club of NY Speaker
- FIT Career Series Speaker
Awards/Honors/Clubs
- Cosmetic Executive Women – Beauty’s Top Talent Award (2014)
- Active CEW Mentor
- Advertising Club of NY Speaker
- FIT Career Series Speaker
Timeline
Interim VP Corporate Head of Commercial
Estee Lauder Companies Inc
2024.02 - Current
Executive Director, Key Account Management, Ulta
Estee Lauder Companies Inc
2019.12 - 2024.01
Executive Director, Account Management
Tom Ford Beauty
2017.01 - 2019.12
Executive Director, Head of Consumer Marketing
Estee Lauder
2006.01 - 2017.01
Director, Retail Marketing & Promotions
Estee Lauder
2002.01 - 2006.01
Manager, Retail & Spa Marketing
ESTEE LAUDER
2000.01 - 2002.01
Estee Lauder Companies @ Bryn Mawr North America Regional Leadership Program
Estee Lauder Companies @ Vassar Global Professional Development Program
State University of New York At Geneseo - BA Degree in Psychology
Bronx High School of Science, New York
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