Colleen Sullivan
Honolulu,Hawaii
Summary
Experienced Sales and Marketing Executive who excels at maximizing profits, performing market research, promoting successful marketing campaigns. Long-term Hawaii resident very familiar with the local market, geographic areas and tourism industry.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Digital Sales & Marketing Executive
Hagadone Media Group, Hawaii
05.2024 - Current
- Formulated strategies with local tourism accounts to grow their business and increase online bookings through a wide array of digital marketing tactics including SEO, PPC, digital display ads including Meta and YouTube placement.
- Implementation and monitoring of digital display campaigns in the tourism sector to drive brand awareness and engagement
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, HubSpot etc.)
Real Estate Sales Advisor RS-81546
Aloha Sotheby's International Realty- Hawaii
01.2019 - 04.2024
- Managed contracts, negotiations, showings and all aspects of sales to finalize home purchases and exceed client expectations closing over 6 million in sales per year
- Developed and implemented strategic marketing plans to increase potential for selling properties including comprehensive market analysis for individual homes
- Educated clients looking to sell or purchase Real Estate on current market conditions, legal requirements, pricing, and the intricacies of obtaining a mortgage
- Developed a vast network of and maintained connections with repeat clients, referral business, mortgage lenders, contractors, appraisers & attorneys
Marketing Manager
Clark Realty Hawaii
11.2015 - 12.2018
- Analyzed sales and marketing data for improved strategies for four Real Estate offices across the Big Island of Hawaii using Active Pipe CRM, Google Analytics and Adwerx
- Produced website content, wordpress blog posts, marketing campaigns and collateral material plus database segmentation & dashboard management for CRM campaigns
- Management and graphic design of print advertising and direct mail postcards including development, list-building, lead generation and targeted farming
Sales and Marketing Manager
Jewish Publishing Group
01.2011 - 01.2015
- Production of Marketing Materials for key product lines and integration of various marketing initiatives for a niche audience
- Responsible for management of online advertising campaigns for web, mobile app, dedicated e-blasts and e-newsletters
- Setting and overseeing sales goals for a team of 10 advertising sales representatives using SalesForce
Education
Bachelor of Science - Business Administration, Marketing
La Salle University
Philadelphia, PASkills
- Google analytics
- Conversion Rate Optimization
- Performance tracking
- ROI analysis
- Strategic planning
Certification
- Hawaii Real Estate License, RS-81546
- Certified Yoga Instructor, 300 Hour Training through Amrita Yoga, 12 years of Vinyasa teaching experience
Timeline
Digital Sales & Marketing Executive
Hagadone Media Group, Hawaii
05.2024 - Current
Real Estate Sales Advisor RS-81546
Aloha Sotheby's International Realty- Hawaii
01.2019 - 04.2024
Marketing Manager
Clark Realty Hawaii
11.2015 - 12.2018
Sales and Marketing Manager
Jewish Publishing Group
01.2011 - 01.2015
Bachelor of Science - Business Administration, Marketing
La Salle University
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