Colleen Vap
Cedarburg
Summary
Pharmaceutical Sales Specialist with expertise in driving growth through strategic planning and consultative sales. Consistently exceeds market share targets while building strong customer relationships. Proficient in analyzing customer demographics and delivering impactful presentations to enhance brand awareness.
Overview
29
29
years of professional experience
Work History
Executive Sales Specialist
Novartis Pharmaceuticals
12.2016 - 06.2025
- Educated cardiologists and care teams on novel heart failure medication and first-in-class lipid management therapy.
- Advocated for guideline-directed medical therapy in cardiovascular medicine to improve patient outcomes.
- Established strong customer relationships to drive long-term growth in cardiovascular sector.
- Represented Novartis at clinical conferences and educational events to enhance visibility and engagement.
- Maintained comprehensive knowledge of marketplace access and healthcare system changes.
- Exceeded market share goals while managing territory responsibilities through cross-functional collaboration.
- Analyzed data to develop strategic business plans using strong acumen and problem-solving skills.
- Collaborated with cross-functional team to establish processes for novel biologic therapy.
Sales Executive
Takeda Pharmaceuticals
08.2013 - 01.2015
- Accessed challenges and needs of primary care providers on managing patients with Type 2 Diabetes and presented solutions based on our medication’s features and benefits.
- Gained customer confidence and trust by demonstrating compelling and persuasive presentations while pulling through brand strategy.
- Achieved or exceeded company-defined sales quotas in large geographic area.
- Managed territory budget for programming and customer engagement events.
Sales Consultant
Novartis Pharmaceuticals
09.1999 - 06.2012
- Successfully completed intensive training requirements and evaluations.
- Launched medications in cardiovascular and gastroenterology to Primary Care Physicians and staff utilizing a hybrid of interactive materials to communicate features and benefits.
- Applied knowledge of market to meet customer and patient needs and expand patient identification.
- Utilized consultative sales techniques to understand customer needs, recommend solutions and communicate patient’s ability to access therapies.
- Stayed knowledgeable on latest disease stage innovations and advancements through continuous training.
- Company representative at Medical Congresses.
- Managed sample inventory and budget related to customer engagement.
- Established and nurtured relationships with key stakeholders.
Sales Associate
Hunter Business Group
01.1998 - 09.1999
- Worked as a Sales Consultant for Hunter Business Consulting on a project for American Management Association, a world leader in professional development and corporate training.
- Supported Human Resource representatives to ascertain training needs and tailored solutions for training courses for their employees.
- Managed and updated database on customer contacts and relevant information.
Recruiting Consultant
Hatch Staffing Services
01.1996 - 01.1998
- Interviewed, assessed and recommended top candidates to hiring managers to provide qualified employees to fill open Legal Administrative Assistant positions.
- Coordinated and scheduled interviews for candidates and hiring managers to meet in person or online at mutually convenient times.
- Advocated for staff members, helping to identify and resolve conflicts.
Education
Bachelor Of Arts - Communications
St. Norbert College
De Pere, WI1995
Skills
- Trusted patient advocate
- Clinical and therapeutic expertise
- Sales optimization and execution
- Product launch management
- Customer-centric engagement and relationship building
- Market analysis and payer knowledge
- Territory planning and strategy
- Consultative selling techniques
- Key account management
- Cross-functional collaboration
Accomplishments
2021 CEO Field Award Recipient-Top 1% of Global Sales, Basil, Switzerland
Inducted in Cornerstone Club 2009-2012
Reinstated Cornerstone Club 2020-June 2025
Three Time President's Club Award Winner
Two Time Most Valuable Player
Regional Culture Award Recipient
2022 Culture Representative for Wisconsin
Member of Field Executive Council
Regional Evolve Educational Leader
New Hire Break Out Leader
Women in Leadership(WIL)Wisconsin Lead
References
References available upon request.
Timeline
Executive Sales Specialist
Novartis Pharmaceuticals
12.2016 - 06.2025
Sales Executive
Takeda Pharmaceuticals
08.2013 - 01.2015
Sales Consultant
Novartis Pharmaceuticals
09.1999 - 06.2012
Sales Associate
Hunter Business Group
01.1998 - 09.1999
Recruiting Consultant
Hatch Staffing Services
01.1996 - 01.1998
Bachelor Of Arts - Communications
St. Norbert College
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