Colleen E. Adams

• Develop 360 marketing campaigns for Paramount+ series and films, as well as Paramount Pictures theatrical films.
• Establish creative direction and produce fresh, innovative creative assets that translate complex ideas into compelling AV, print, and digital materials
• Collaborate with cross-functional marketing teams to understand strategy, business goals, and timelines, while being a strategic voice for Creative
• Guide creative direction for photo shoots and editorial content to ensure consistency and impact across all campaign touch points.
• Partner with filmmakers, talent, and internal leadership to craft innovative campaigns that drive box office and streaming success.

Films: Smurfs, Mission: Impossible: The Final Reckoning, September 5, Dear Santa, Apartment 7A, Pet Sematary: Bloodlines, The Tiger's Apprentice.

Series: Fatal Attraction, Knuckles, and The Game.

• Responsible for leading cross-functional teams on the global strategy/positioning and creative campaigns for Original Films
• Collaborate with external agencies in the creation of all A/V (trailer, TV and social) and print materials
• Organize, develop and produce creative concepts and logistics for marketing shoots (key art and social/editorial content captures)
• Oversee print & A/V finishing process (creative, music, legal and clearances) for advertising and creative content, providing final asset approvals and monitoring final delivery

Films: Extraction, Paddleton, Let It Snow, Unicorn Store, The Laundromat, Wounds, Between 2 Ferns

• Shaped brand identity for films by directing outside agencies in the creation of trailers, TV, print, and digital materials.
• Review all creative materials with executives, monitor revisions and prepare materials for presentations
• Organize and execute the production of special shoots (working with talent schedules, booking photographers, budgeting, etc.).
• Oversee and approve the finishes of trailers, TV and radio spots, and all campaign art.
• Manage logistics (tracking all deadlines, billing/budgets, clearances, licensing, finishing, etc.)