Summary
Languages
Education
Timeline
Overview
Work Preference
Work History
Work Availability
Certification
Skills
Colleen Jennings Suljic

Colleen Jennings Suljic

Chief of Digitial Marketing & D2C Sales
San Diego,CA

Summary

Highly-motivated visionary with over 30 years of marketing and sales leadership. Proven record of developing successful and award-winning integrated marketing programs. Collaborative, creative and committed agile marketing executive with ability to inspire, and maximize reach, efficiency, impact through cross-functional teamwork and strategic use of cutting-edge technologies, platforms, and tools.

Languages

Croatian
Intermediate (B1)
Spanish
Intermediate (B1)
English
Native or Bilingual

Education

Master of Science - IMC

Northwestern University, Evanston, IL
09.2007 - 06.2009

Timeline

Chief, Digital Marketing & D2C Sales - Princeton University Press
04.2020 - Current
Director, Sales & Marketing - McGraw-Hill
08.2015 - 04.2020
Northwestern University - Master of Science, IMC
09.2007 - 06.2009

Overview

2
2
years of post-secondary education
9
9
years of professional experience

Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Important To Me

Career advancement

Work History

Chief, Digital Marketing & D2C Sales

Princeton University Press
04.2020 - Current
  • Lead a team of professionals with a focus on joy, respectful collaboration and pride of ownership.
  • Inspire, mentor and manage team focused on growth and retention through content marketing, paid and organic social media, paid search, SEO, email, affiliate partnerships, programmatic display advertising, print advertising, influencers, and third-party marketplace.
  • Establish KPIs and success metrics to align tactics with business goals.
  • Developed digital marketing strategy, introduced use of Google Tags, Pixels, Google Store, UTMs and developed robust test-and-learn acquisition strategy across all demand channels and media, measuring ongoing growth in direct-to-consumer impressions, engagement, and revenue.
  • Launched new e-commerce cart and increased D2C channel revenue 182%, with a 420% growth in
    website sessions and a 52% increase in engagement in first year.
  • Exceeded units sold and company revenue records two consecutive years with 32% increase.
  • Increased email followers 536% and social media followers 131%.
  • Increased discoverability with AI-powered metadata, increased sales revenue of backlist 33% within first year.
  • Managed research and product development for ebook and audiobook mobile app to capitalize on digital trend and introduce revenue channel.
  • Adaptable and proficient in learning new concepts quickly and efficiently. Use critical thinking to break down problems, evaluate solutions and build efficient cross-functional processes.

Director, Sales & Marketing

McGraw-Hill
08.2015 - 04.2020
  • Launched go-to-market and omni-channel product marketing strategy to create market awareness for nascent digital learning product, ALEKS PPL (2015-2020).
  • ALEKS PPL awarded McGraw-Hill Product of the Year (2017).
  • Responsible for CODiE Awards pitch, where ALEKS PPL was award recipient - (2019, 2020).
  • Managed the Western Region's (14-states) customer acquisition and sales strategy for ALEKS PPL. Launched first-of-its kind 4-state pilot strategy and achieved 100% pilot conversion and achieved highest YOY growth (2016).
  • Western Region grew from lowest performing region to achieving highest ALEKS PPL revenue (2017, 2018, 2019).
  • Signed a first-of-its kind McGraw-Hill partnership with the California State University System (2017).
  • Appointed by McGraw-Hill senior executives as Team Lead, Math & Statistics Thought Leader Partnerships. Co-author on McGraw-Hill report and three McGraw-Hill white papers, and developed McGraw-Hill's brand-defining thought leadership strategy focusing on AI's role in educational equity (2018-2020).
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
  • Coordinated product launches that generated excitement among customers leading to increased demand for the company''s offerings.
  • Established robust sales pipelines by leveraging market data and conducting targeted outreach efforts.
  • Delivered consistent year-over-year growth in both revenue and market share through aggressive sales tactics and targeted marketing efforts.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification

Google Analytics

Big Query

Google Merchant Store

Google Search Console

Google Ads

Meta Advertising

Product Manager Certification

Digital Marketing

Managing Happiness

Sales Force

HubSpot

Monday

Asana

Power BI Reporting

Skills

Teamwork and collaboration

Problem-solving

Marketing strategy

Team leadership

Process management

Multitasking

Excellent communication

Critical thinking

Computer skills

Organizational skills

Active listening

Decision-making

Organization and time management

Verbal communication

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Colleen Jennings SuljicChief of Digitial Marketing & D2C Sales