Colleen M. Ker
Pompano Beach,FL
Summary
Dynamic and seasoned senior leader with 30+ years in the hospitality industry offering well rounded expertise in sales, operations and revenue management. Proven ability to develop strong teams through strategic plans and direction to achieve financial goals. Innovative and motivated approach with the ability to positively impact results with collaboration, leadership, business strategy and analysis. Strong focus on revenue, profit and market share. Multi brand experience across diverse markets with most recent responsibility for 150+ hotels.
Overview
27
27
years of professional experience
Work History
Senior Vice President Revenue Management
MCR Hotels
Dallas , TX
2019.04 - 2023.06
- Provide strategic leadership and support for 40 team members to drive revenue growth, maximize profitability and improve market share for 150+ hotels across 39 states.
- Integral member of the senior leadership team with MCR, with 5 billion dollars in assets as a hotel owner/operator with 1.5 billion in revenue.
- Developed and implemented revenue strategies in a collaborative effort with sales and operations to improve RevPAR and maximize profitability.
- Analyzed pricing, demand and sales trends to optimize results.
- Conducted research on target markets to determine appropriate pricing strategies and tactics utilizing tools and resources.
- Monitored market conditions and competitor activities to inform pricing decisions, identify opportunities and optimize business mix.
- Administer regular reviews of current pricing strategies and recommended adjustments based on findings.
- Provide expertise on marketing and revenue plans to meet financial objectives.
- Interactions with internal stakeholders (hotel teams, sales, operations, finance) to provide guidance to ensure successful implementation of revenue management initiatives.
- Managed and evaluated the forecasting of monthly and yearly revenues for individual assets.
- Instrumental in the yearly budgeting process for topline revenue and profit in conjunction with financial expectations.
- Conducted due diligence visits in conjunction with senior operation leaders and acquisitions and development to pursue potential new investments coupled with underwriting discussions and approval.
- Direct interaction with investors and senior leadership to provide information and financial updates relative to performance.
- Work in conjunction with the brands (Hilton and Marriott), hotel management companies and external partners to ensure an efficient revenue management platform.
Vice President Revenue Management
MCR Hotels
Dallas , TX
2014.03 - 2019.03
Senior Director Revenue Management
MCR Hotels
Dallas , TX
2009.06 - 2014.02
Area Director Revenue Managment
Sage Hospitality
Denver , CO
2006.09 - 2009.05
- Managed the revenue process for 2 full service and 3 select service Marriott hotels.
- Developed pricing strategies to drive revenue growth through effective inventory management of hotel rooms and meeting space.
- Developed and managed the top line forecasting and budgeting processes.
- Monitored market conditions and competitor activities to improve market share.
Director of Revenue Management
Marriott Seaview Resort
Galloway , NJ
1996.02 - 2006.08
- Responsible for effectively maximizing revenue and profit by executing revenue management functions and inventory and pricing strategies for both guest rooms and function space for two 300+ room resort properties (Marriott Seaview Resort and Newport RI Resort)
- Collaborated with sales, operations and financial teams to ensure optimal profitability.
- Managed the top line forecasting and budget processes.
Director of Sales and Marketing
Marriott
Galloway , NJ
Casino Reservations/Front Office Manager/Marketing Manager
Atlantis Casino Hotel and Tropicana Casino Hotel
Atlantic City , NJ
prior - 1996
Education
Bachelor of Science - Economics
Villanova University
Villanova, PASkills
- Revenue and profit management
- Leadership, development and collaboration
- Team building
- Pricing and inventory management
- Innovative and strategic
- Multi brand experience
- Hotel sales and operations
- Due diligence and underwriting acquisitions
- Collaboration with internal and external partners
- Budgets and projections
- Strategic planning, goal setting and business evaluation
Timeline
Senior Vice President Revenue Management
MCR Hotels
2019.04 - 2023.06
Vice President Revenue Management
MCR Hotels
2014.03 - 2019.03
Senior Director Revenue Management
MCR Hotels
2009.06 - 2014.02
Area Director Revenue Managment
Sage Hospitality
2006.09 - 2009.05
Director of Revenue Management
Marriott Seaview Resort
1996.02 - 2006.08
Director of Sales and Marketing
Marriott
Casino Reservations/Front Office Manager/Marketing Manager
Atlantis Casino Hotel and Tropicana Casino Hotel
prior - 1996
Bachelor of Science - Economics
Villanova University
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