Collie Turner

Create and deliver compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.

• Manage social media accounts for audience engagement and increased online presence.
• Develop creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
• Develop and implement marketing strategies to use for launches, rebranding campaigns and company promotions.
• Conduct market research to identify new opportunities and target markets.
• Analyze and reported on KPIs to validate and demonstrate success of marketing campaigns.
• HubSpot experience with website building and CRM.

Managed multiple accounts and developed strong relationships with key client stakeholders.

• Collaborated with internal creative teams to develop innovative advertising campaigns that exceeded client expectations and aligned with client goals and objectives.
• Mentored junior account managers, fostering professional growth and enhancing overall team performance.
• Established a reputation for exceptional client service by proactively addressing concerns and resolving issues related to timelines and budgets promptly.

• Increased brand awareness and company reputation by developing and implementing comprehensive marketing and public relations strategies for the organization.
• Directed corporate rebranding efforts to align with company vision and mission statement.
• Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
• Content creator for global client initiatives.

• Collaborated with data and marketing team members to reach collective sales goals.
• Provided exceptional customer service, resulting in numerous positive reviews and referrals.
• Negotiated contracts skillfully, securing favorable terms for both company and client.
• Grew market share within the territory by strategically targeting 3 untapped segments of the market and forging strategic partnerships with agency and pharmaceutical clients.

• Partnered with 11 sales team members to develop strategic initiatives for clients, by creating and presenting detailed analyses of industry trends, challenges, and opportunities which lead to annual increased profitability.
• Established trusted partnerships with industry influencers, expanding the company's network of resources and contacts.

• Evaluated client needs and created Word of Mouth Marketing Campaigns (WOMC) customized for client challenges.
• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Educated clients on new products or services to increase customer engagement with brand.
• Coordinated with internal teams to facilitate prompt delivery of client projects.
• Oversaw new business development and grew three new accounts.

• Led digital team across three clients, both domestic and global.
• Developed strong relationships with key clients, resulting in long-term partnerships and increased revenue including growth of new offering that exceeded $1 million in year one.
• Improved overall company performance by identifying opportunities for growth and leading cross-functional teams to execute strategic initiatives.
• Managed a diverse portfolio of clients, ensuring timely delivery of high-quality services tailored to individual needs.
• Served as an internal advocate for clients within the organization, working closely with senior leadership to address any concerns or issues promptly.
• Communicated with clients regarding account services, statements, and balances.

• Responsible for leading consumer and physician digital communications programs for five pharmaceutical brands.
• Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

• Created, directed and executed all marketing and advertising for the Broadway in Philadelphia Series including identifying, developing and executing on promotional relationships with major brands including: Coca-Cola, Kodak, Swatch and Kellogg's.

• Created game play strategies based upon Nickelodeon character TV episodes for SpongeBob Squarepants, Ren & Stimpy, Rugrats, and Dora the Explorer.
• Led a team of animators, flash developers and coders to bring concepts to life.

• Directed and led strategy and execution of all digital media activities across Schering-Plough's family of products: Claritin, Dr. Scholl's, Coppertone and Nasonex.
• Grew account responsibility from $1 to $10 million in one year.
• Oversaw all agency partnerships and digital media strategy for the brands.