Collin Cooper

• Conducted in-depth market research and analysis to target audience, demographics, website design, and trends.
• Collaborated with cross-functional teams to create effective communicated client messaging and customer engagement.
• Maintained close connection with project personnel to quickly identify and resolve problems.
• Regularly managed multiple high priority marketing projects simultaneously.

Project Management

• Managed high priority credit card campaigns in Adobe WorkFront, including budgeting, execution, and ability to coordinate cross-functional teams to meet strict deadlines.
• Assigned roles to key partners to update marketing items that are directly sent to clients.

Risk Management

• Conducted meetings with legal and compliance partners to validate client-faced marketing materials.
• Validated all credit card marketing PDFs for ADA approval.

• Coordinated various marketing events across 20 different markets contributing to the success of the Ultimate Driving Experience.
• Oversaw the implementation of targeted marketing strategies that resulted in a significant 20% increase in BMW sales.
• Served as a Brand Ambassador for BMW of North America, effectively representing the brand and promoting it’s valued customers.

• Designed and created marketing collateral and executed digital marketing campaigns.
• Responsible for designing and creating marketing campaigns for entertainment events.
• Helped to drive mobile app subscriber year-over-year growth by 200%.